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Marketing & Sales Archive

Archives by Year
2010 2009 2008 2007 2006 2005 2004 2003 2002 2001
2000 1999 1998 1997 1996          
March 15, 2010

The New Consumer Frugality

Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
February 23, 2010

Why Shoppers Switch

A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.
October 5, 2009

The Promise of “Self-segmentation”

Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.
September 28, 2009

What a Declining Business Media Means to CEOs

As cost cutting narrows the field of business journalism, it has become more difficult to put out a corporate story — or take one in.
August 27, 2009

A Five-step Guide to Building Successful Brands

A winning product launch requires differentiation, positioning, personality, vision, and added value.
August 27, 2009

Reinventing Print Media

Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.
August 27, 2009

Ads That Penetrate Consumers’ Heads and Hearts

Consumers process only the most useful and appealing information presented in advertisements.
August 27, 2009

Selling Gets Complex

The Internet, technology, and globalization have changed this age-old game for good.
August 11, 2009

All Brands Are Niche Brands

Subaru’s chief marketing officer on how to sell cars in a tough market.
May 26, 2009

The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
May 26, 2009

The Promise of Private-label Media

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
April 7, 2009

Convincing Consumers to Spend Again

In a brutal sales environment, retailers and manufacturers, led by the auto industry, are finding that smarter marketing — not better products — may be the best way to a customer’s heart.

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