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strategy+business: Marketing Strategy, Branding Strategy, Digital Strategy, Sales And Advertising

Marketing, Media & Sales

s+b Blogs
February 28, 2014
by Charity Delich
A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
January 24, 2014
by Charity Delich
What’s really happening with the 2.5 exabytes of data created every day.
January 10, 2014
by Charity Delich
How Gilt’s Michelle Peluso designed a career to be both the CEO—and the mom—she wanted to be.
December 20, 2013
by Charity Delich
This visual snapshot shows social media’s central role in communication from 2008‒13.
December 16, 2013
by David Meer
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.

Diesel Gets
Automakers’ Vote
of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.

A Step-by-Step
Guide to Winning
the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

How to Choose
the Right Digital
Marketing Model

Four clear paths for winning over—and retaining—customers in the digital era.

When It Comes to
Customer Service,
Don’t Say No

Lewis P. Carbone, author of Clued In, introduces an excerpt on how to eliminate negative cues from The Effortless Experience, by Matthew Dixon, Nick Toman, and Rick DeLisi.

Best Business Books 2013: Marketing

Is Your Brand Experienced?

Jonah Berger Is Over Twitter

How the science of social transmission will help your brand catch on—and why tweeting alone is not enough.

Why the Steve Jobs Approach Pays Off

IT firms working with business-to-business clients can boost customer satisfaction and loyalty by bundling hardware, software, and services.

Identity Theft Safeguards Can Pay Off Twice

Companies that trumpet the protections they offer can cut their losses and post stock gains.

Daniel Pink’s New Pitch

In today’s markets, we are all salespeople.

Same-Day Delivery? Not So Fast

Traditional retailers can outshine their online competitors in the distribution game.

Mobile Now

With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.

Don’t Reengineer. Reimagine.

To realize the digital potential of your business, bring the dynamics of a startup to scale.

The Digital Commerce Revolution

A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.

The ABCs of Analytics

“Big data” can drive competitive advantage if companies follow a few timeless principles.
Archive of Marketing & Sales articles