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Marketing, Media & Sales

The Four Types of Digital Marketer

by Matthew Egol, Christopher Vollmer, and
Klaus Hoelbling

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

The ABCs of
Analytics

by David Meer

“Big data” can drive competitive advantage if companies follow a few timeless principles.

Kicking the Sales Promotion Habit

by David Ganiear and Karla Martin

Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.

“I’m Still Standing,” Say Consumers

by Thom Blischok, Nicholas Hodson, and
Christopher Perrigo

This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.

Best Business Books 2012: Marketing

Brand New

s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal

According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.

The Social Life of Brands

A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.

Scaling Up Social Media

A survey of senior marketers reveals three capabilities for building better online consumer relationships.

Brand Transformation on the Internet

To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.

Rethinking the Product Launch

Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.

How to Be a More Coherent Marketer

A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.

The Case for the Brand Ideal

Behind many a successful product, there’s a sharply focused intention to improve lives.

A New Way to Gain Customer Insights

How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.

s+b Trend Watch: Social Media

Archive of Marketing & Sales articles

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