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strategy+business: Marketing Strategy, Branding Strategy, Digital Strategy, Sales And Advertising

Marketing, Media & Sales

s+b Blogs
September 18, 2014
by Charity Delich
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 4, 2014
by Charity Delich
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
August 20, 2014
by James Walker
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
by Catherine Palmieri
Getting and keeping the attention of the social media generation means making your brand all about them.
April 30, 2014
by Paul Michelman
The app markets are winning—it’s time to focus on working (and winning) within them.
 

Can Media Firms
Become Digital
Video Mavens?

Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.

What Mom-and-Pop
Stores Can Teach
Grocery Chains

To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
 

s+b Trend Watch:
The Profit
Conundrum

Revenues go up, but so do costs—and even with overhead cuts, company leaders don’t see the expected benefits of scale.

Best Business
Books 2014—
Marketing

Brand Diving
 

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.

When Big Data Isn’t an Option

Companies that only have access to “little data” can still use that information to improve their business.

Is Tech Eroding Consumer Loyalty?

In many categories, the value of brands may be in decline.

Growing When Your Industry Doesn’t

Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.

Diesel Gets Automakers’ Vote of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

How to Choose the Right Digital Marketing Model

Four clear paths for winning and retaining customers today.

Best Business Books 2013: Marketing

Is Your Brand Experienced?

When It Comes to Customer Service, Don’t Say No

Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.
Archive of Marketing & Sales articles
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