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strategy+business: Marketing Strategy, Branding Strategy, Digital Strategy, Sales And Advertising

Marketing, Media & Sales

 



The Case for the Brand Ideal

by Jim Stengel
 
Behind many a successful product, there’s a sharply focused intention to improve lives.

What’s Your
Company’s Facebook
LPM (Likes per
Million)?

by Nicholas Hodson, Umut Aytekin, and
Jon Crawford
Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
 

A Collaborative
Approach to
Marketing

by Edward C. Landry, Thomas Ripsam, and
Namit Kapoor
Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.


A New Way to Gain Customer Insights

by David Meer
 
In consumer packaged goods, shopper marketing — efforts to observe and influence consumers at the time of purchase — is one of the hottest and fastest-growing activities in advertising and promotions.
 

s+b Trend Watch


The Thought Leader Interview: Bob Carrigan

Media pioneer Bob Carrigan, of IDG Communications and the Interactive Advertising Bureau, explains why new media is the most optimistic part of the economy.

Best Business Books 2011: Marketing

Marketing Reenvisioned

Making Customer Segmentation Deliver

As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.

Data Points: Finding Shoppers Where They Live

Banking on Social Media

Retail banks can use Facebook, YouTube, and other new platforms to better reach their “Generation C” customers.

The Virtual Fitting Room

As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.

The M-Commerce Challenge to Retail

As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.

The Power of the Post-Recession Consumer

An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.

The Coming Wave of “Social Apponomics”

The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.
Archive of Marketing & Sales articles