Advertising during events like the Super Bowl has become more important — and expensive.
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Marketing, Media & Sales
- A look at spending on media in cities worldwide today, and in the near future.
- Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.
- Selectionnist.com has created a Web-based bridge between print magazines and online shopping.
- More companies — in a variety of industries — are acquiring digital agencies, reflecting the marriage of technology and marketing.
- A new history of con artists finds that both scams and legitimate marketing appeal to the same set of human instincts.
- Strategic inefficiency can boost long-term performance.
- Companies rolling out social media marketing campaigns should keep their messages casual and general.
- A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
- Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.
- Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.
- Among all the articles we’ve published over the last year, here are the ones that drew the most attention.
- Despite the bad press about spending-based rewards programs, companies and consumers can both benefit if firms are willing to give up a small amount of revenue.
- Illustrations aren't just ornaments for smart articles. They convey meaning.
- To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.
- Capturing Attention – and Data – in a Digital Age
- In his new book, Stephen Witt offers a compelling tale of how music industry executives, technologists, and pirates upended the business of selling recorded music.
- Marketers can use big data to improve their strategic efforts.
- Firms on the forefront of innovation often concentrate on introducing new products to younger consumers, but an aging population gives companies fresh opportunities as well.
- Michael Wolff on the resurgence of TV in the digital age.