Media pioneer Bob Carrigan, of IDG Communications and the Interactive Advertising Bureau, explains why new media is the most optimistic part of the economy.
As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
Retail banks can use Facebook, YouTube, and other new platforms to better reach their “Generation C” customers.
As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.
As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.
An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.
The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.