The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone on Earth.
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Marketing, Media & Sales
- What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
- Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
- The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
- Four strategies that work in this dynamic new world.
- In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
- If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
- Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.
- Now is the time for advertising to start experimenting with technology that can create immersive brand experiences.
- In Small Data, Martin Lindstrom recounts his adventures in brand building.
- A new segmentation strategy can help sales teams identify their growth hot spots.
- Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.
- Selectionnist.com has created a Web-based bridge between print magazines and online shopping.
- More companies — in a variety of industries — are acquiring digital agencies, reflecting the marriage of technology and marketing.
- A new history of con artists finds that both scams and legitimate marketing appeal to the same set of human instincts.
- Strategic inefficiency can boost long-term performance.
- Companies rolling out social media marketing campaigns should keep their messages casual and general.
- A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
- Advertising during events like the Super Bowl has become more important — and expensive.
- Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.