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strategy+business: Marketing Strategy, Branding Strategy, Digital Strategy, Sales And Advertising

Marketing, Media & Sales

s+b Blogs
August 20, 2014
by James Walker
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
by Catherine Palmieri
Getting and keeping the attention of the social media generation means making your brand all about them.
April 30, 2014
by Paul Michelman
The app markets are winning—it’s time to focus on working (and winning) within them.
February 28, 2014
by Charity Delich
A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
January 24, 2014
by Charity Delich
What’s really happening with the 2.5 exabytes of data created every day.
 

s+b Trend Watch:
Supermarkets’
Misguided Strategy

Why are grocery stores building up while sales go down?


When Big Data
Isn’t an Option

Companies that only have access to “little data” can still use that information to improve their business.
 

Is Tech Eroding
Consumer Loyalty?

In many categories, the value of brands may be in decline.

Growing When Your
Industry Doesn’t

Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.
 

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.

Diesel Gets Automakers’ Vote of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

How to Choose the Right Digital Marketing Model

Four clear paths for winning and retaining customers today.

Best Business Books 2013: Marketing

Is Your Brand Experienced?

When It Comes to Customer Service, Don’t Say No

Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.

Jonah Berger Is Over Twitter

How the science of social transmission will help your brand catch on—and why tweeting alone is not enough.

Why the Steve Jobs Approach Pays Off

IT firms working with business-to-business clients can boost customer satisfaction and loyalty by bundling hardware, software, and services.

Identity Theft Safeguards Can Pay Off Twice

Companies that trumpet the protections they offer can cut their losses and post stock gains.

Daniel Pink’s New Pitch

In today’s markets, we are all salespeople.
Archive of Marketing & Sales articles