Advertising during events like the Super Bowl has become more important — and expensive.
Welcome to strategy+business. Here’s what’s new.
Marketing, Media & Sales
- A look at spending on media in cities worldwide today, and in the near future.
- A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
- Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.
- Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.
- Among all the articles we’ve published over the last year, here are the ones that drew the most attention.
- Despite the bad press about spending-based rewards programs, companies and consumers can both benefit if firms are willing to give up a small amount of revenue.
- Illustrations aren't just ornaments for smart articles. They convey meaning.
- To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.
- Capturing Attention – and Data – in a Digital Age
- In his new book, Stephen Witt offers a compelling tale of how music industry executives, technologists, and pirates upended the business of selling recorded music.
- Marketers can use big data to improve their strategic efforts.
- Firms on the forefront of innovation often concentrate on introducing new products to younger consumers, but an aging population gives companies fresh opportunities as well.
- Michael Wolff on the resurgence of TV in the digital age.
- The only sustainable way to capture new opportunities is to remain true to what your company does best.
- When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
- Product returns are typically seen as a necessary headache and a cost drain. But companies can use their return policies to enhance customer loyalty and increase profits.
- Online consumer reviews of new products are more than just word of mouth — they also can provide companies with early (and free) advice on how to improve products.
- As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.
- Although supervisors profess to have stores’ closing routines under control, consumers and employees alike bemoan the lack of consistency in related management policies.
- “Brand sacrifice” means companies, not consumers, feel the pain.
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