Why are grocery stores building up while sales go down?
Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
Companies that only have access to “little data” can still use that information to improve their business.
In many categories, the value of brands may be in decline.
Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.
Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.
Four clear paths for winning and retaining customers today.
Is Your Brand Experienced?
Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.