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strategy+business: Marketing Strategy, Branding Strategy, Digital Strategy, Sales And Advertising

Marketing, Media & Sales

 

When Loyalty Isn’t
its Own Reward

To revive stagnant loyalty programs, companies should replace the routine granting of points with unpredictable, tangible rewards.

Retail’s Risky
New Strategy

Luxury tourism will not be the game-changer many retailers are hoping for.
 

The Power of
Immersive Media

The most successful advertising today convincingly takes on the qualities of real experience.

The Hard Work
of Invention

Walter Isaacson, CEO of the Aspen Institute and author of Steve Jobs, plumbs the history of digitization to get to the roots of successful innovation.
 

Can Media Firms Become Digital Video Mavens?

Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.

What Mom-and-Pop Stores Can Teach Grocery Chains

To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.

s+b Trend Watch: The Profit Conundrum

Revenues go up, but so do costs — and even with overhead cuts, company leaders don’t see the expected benefits of scale.

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.

When Big Data Isn’t an Option

Companies that only have access to “little data” can still use that information to improve their business.

Is Tech Eroding Consumer Loyalty?

In many categories, the value of brands may be in decline.

Growing When Your Industry Doesn’t

Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.

Diesel Gets Automakers’ Vote of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
Archive of Marketing & Sales articles