It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Welcome to strategy+business. Here’s what’s new.
Marketing, Media & Sales
- Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.
- Tweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren’t necessarily a reprieve.
- In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
- The managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.
- Can a controversial dating site regain trust by rebranding itself?
- Budgets for online video programming are growing, at the expense of television advertising.
- Digital LeadershipFormer NBC Universal CEO Bob Wright looks back on his two decades at GE — and forward to a post-broadcast, post-cable media world.
- Remember the old adage that who you know matters as much as what you know?
- Four strategies that work in this dynamic new world.
- The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
- Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
- If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
- What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
- Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.
- Why are we so interested in media about media?
- The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.
- In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
- Now is the time for advertising to start experimenting with technology that can create immersive brand experiences.
- In Small Data, Martin Lindstrom recounts his adventures in brand building.