Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.
Four clear paths for winning and retaining customers today.
Is Your Brand Experienced?
Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.
How the science of social transmission will help your brand catch on—and why tweeting alone is not enough.
IT firms working with business-to-business clients can boost customer satisfaction and loyalty by bundling hardware, software, and services.
Companies that trumpet the protections they offer can cut their losses and post stock gains.
In today’s markets, we are all salespeople.