November 20, 2014
Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
November 10, 2014
To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
November 10, 2014
Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.
November 10, 2014
Revenues go up, but so do costs—and even with overhead cuts, company leaders don’t see the expected benefits of scale.
November 4, 2014
October 30, 2014
By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
October 16, 2014
Aligning Strategy and Sales is the best sales book of the year—and one that senior executives should read.
October 3, 2014
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
September 25, 2014
For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
September 18, 2014
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014
Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
September 4, 2014
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
September 3, 2014
IMD professor Mikolaj Jan Piskorski describes three concepts that can help companies craft more effective social strategies.
August 27, 2014
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014
Why are grocery stores building up while sales go down?
August 7, 2014
Marketers probably don’t want consumers to watch commercials while they eat.
August 4, 2014
Apple is buying the electronic company’s expertise in human-centered design, not its market share.
July 23, 2014
Your summer vacation is the perfect time to relax, lie back, take in some sun, and learn something new about leadership.
July 7, 2014
Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
July 1, 2014
Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
June 4, 2014
The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
June 2, 2014
A company that collaborates with its rivals can create more business for itself.
May 19, 2014
Companies that only have access to “little data” can still use that information to improve their business.
May 14, 2014
Two new books suggest that how salespeople respond to “no” is a primary determinant in their success.
May 12, 2014
In many categories, the value of brands may be in decline.
May 8, 2014
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
April 30, 2014
The app markets are winning—it’s time to focus on working (and winning) within them.
April 28, 2014
Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.
April 25, 2014
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
April 9, 2014
Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
March 27, 2014
The very business model that made the company so wildly successful could eventually cause its downfall.
March 25, 2014
Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
February 28, 2014
A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
February 26, 2014
Leaders must learn to tell the difference between strong emotions that can lead to constructive change, and those that can tear an organization apart.
February 26, 2014
In The Watchdog That Didn’t Bark, Dean Starkman rebukes the business press for missing the epic fraud that led to the Great Recession.
February 20, 2014
Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
February 12, 2014
Consultant and author Tim Halloran thinks it’s time to inject some romance into brand marketing.
February 11, 2014
Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.
February 6, 2014
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 27, 2014
Four clear paths for winning and retaining customers today.
January 24, 2014
What’s really happening with the 2.5 exabytes of data created every day.
January 8, 2014
A study guide for aspiring gurus.
December 20, 2013
This visual snapshot shows social media’s central role in communication from 2008‒13.
December 19, 2013
New hires who receive positive support from their bosses and co-workers during their first 90 days on the job tend to have better long-term performance.
December 16, 2013
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.
December 11, 2013
In The Circle, novelist Dave Eggers creates a techno-dystopia that does a better job of driving home the dangers of digitization than any nonfiction polemic to date.
December 5, 2013
As consumers increasingly expect to be able to customize the products they buy, giving them creative control over the assembly process makes them value a product more.
December 4, 2013
Harvard Business School professor Anita Elberse argues that making a few big gambles may be a safer long-term strategy than sticking to small investments.
December 2, 2013
Is Your Brand Experienced?
November 27, 2013
Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.