July 23, 2015
Product returns are typically seen as a necessary headache and a cost drain. But companies can use their return policies to enhance customer loyalty and increase profits.
July 16, 2015
Online consumer reviews of new products are more than just word of mouth — they also can provide companies with early (and free) advice on how to improve products.
July 7, 2015
As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.
June 30, 2015
Although supervisors profess to have stores’ closing routines under control, consumers and employees alike bemoan the lack of consistency in related management policies.
June 29, 2015
“Brand sacrifice” means companies, not consumers, feel the pain.
April 29, 2015
To revive stagnant loyalty programs, companies should replace the routine granting of points with unpredictable, tangible rewards.
April 21, 2015
How to build trust by letting consumers know everything about your enterprise.
March 2, 2015
Luxury tourism will not be the game-changer many retailers are hoping for.
February 18, 2015
Establishing a profile on Wikipedia can be a boon for companies, but managers must forge ties with the site’s contributors rather than relying on typical marketing strategies.
February 9, 2015
The most successful advertising today convincingly takes on the qualities of real experience.
February 6, 2015
Being honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
January 5, 2015
High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
December 22, 2014
Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
December 4, 2014
Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
November 20, 2014
Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
November 10, 2014
Revenues go up, but so do costs — and even with overhead cuts, company leaders don’t see the expected benefits of scale.
November 10, 2014
Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.
November 10, 2014
To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
November 4, 2014
October 30, 2014
By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
October 16, 2014
Aligning Strategy and Sales is the best sales book of the year—and one that senior executives should read.
October 3, 2014
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
September 25, 2014
For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
September 18, 2014
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014
Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
September 4, 2014
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
September 3, 2014
IMD professor Mikolaj Jan Piskorski describes three concepts that can help companies craft more effective social strategies.
August 27, 2014
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014
Why are grocery stores building up while sales go down?
August 7, 2014
Marketers probably don’t want consumers to watch commercials while they eat.
August 4, 2014
Apple is buying the electronic company’s expertise in human-centered design, not its market share.