March 2, 2015
Luxury tourism will not be the game-changer many retailers are hoping for.
February 18, 2015
Establishing a profile on Wikipedia can be a boon for companies, but managers must forge ties with the site’s contributors rather than relying on typical marketing strategies.
February 9, 2015
The most successful advertising today convincingly takes on the qualities of real experience.
February 6, 2015
Being honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
January 5, 2015
High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
December 22, 2014
Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
December 4, 2014
Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
November 20, 2014
Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
November 10, 2014
Revenues go up, but so do costs—and even with overhead cuts, company leaders don’t see the expected benefits of scale.
November 10, 2014
To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
November 10, 2014
Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.
November 4, 2014
October 30, 2014
By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
October 16, 2014
Aligning Strategy and Sales is the best sales book of the year—and one that senior executives should read.
October 3, 2014
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
September 25, 2014
For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
September 18, 2014
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014
Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
September 4, 2014
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
September 3, 2014
IMD professor Mikolaj Jan Piskorski describes three concepts that can help companies craft more effective social strategies.
August 27, 2014
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014
Why are grocery stores building up while sales go down?
August 7, 2014
Marketers probably don’t want consumers to watch commercials while they eat.
August 4, 2014
Apple is buying the electronic company’s expertise in human-centered design, not its market share.
July 23, 2014
Your summer vacation is the perfect time to relax, lie back, take in some sun, and learn something new about leadership.
July 7, 2014
Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
July 1, 2014
Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
June 4, 2014
The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
June 2, 2014
A company that collaborates with its rivals can create more business for itself.
May 19, 2014
Companies that only have access to “little data” can still use that information to improve their business.
May 14, 2014
Two new books suggest that how salespeople respond to “no” is a primary determinant in their success.
May 12, 2014
In many categories, the value of brands may be in decline.
May 8, 2014
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
April 30, 2014
The app markets are winning—it’s time to focus on working (and winning) within them.
April 28, 2014
Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.
April 25, 2014
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
April 9, 2014
Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.