strategy+business is published by the global management consulting firm Booz & Company
 
or, sign in with:
strategy and business

Marketing, Media & Sales Archive

Archives by Year
2012 2011 2010 2009 2008 2007 2006 2005 2004 2003
2002 2001 2000 1999 1998 1997 1996      
May 14, 2012

The Case for the Brand Ideal

Behind many a successful product, there’s a sharply focused intention to improve lives.
February 28, 2012

s+b Trend Watch


February 28, 2012

A New Way to Gain Customer Insights

How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
February 13, 2012

The Thought Leader Interview: Bob Carrigan

Media pioneer Bob Carrigan, of IDG Communications and the Interactive Advertising Bureau, explains why new media is the most optimistic part of the economy.
January 13, 2012

A Collaborative Approach to Marketing

Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.
December 19, 2011

What’s Your Company’s Facebook LPM (Likes per Million)?

Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
November 22, 2011

Making Customer Segmentation Deliver

As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
November 22, 2011

Best Business Books 2011: Marketing

Marketing Reenvisioned
August 23, 2011

Data Points: Finding Shoppers Where They Live

May 24, 2011

Banking on Social Media

Retail banks can use Facebook, YouTube, and other new platforms to better reach their “Generation C” customers.