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strategy and business

Marketing, Media & Sales Archive

July 17, 2002

The Internet as Integrator — Fast Brand Building in Slow-Growth Markets

To link and augment marketing communications programs, spin the Web around them.
April 9, 2002

Marketing: Are You Really a Realist?

Sustained growth, brand differentiation, and persuasive advertising are romantic fantasies. It’s time for marketers to set achievable goals.
January 9, 2002

Marketing and Operations: Can This Marriage Be Saved?

Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.