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Marketing, Media & Sales Archive

Archives by Year
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2002 2001 2000 1999 1998 1997 1996      
July 17, 2002

The Internet as Integrator — Fast Brand Building in Slow-Growth Markets

To link and augment marketing communications programs, spin the Web around them.
April 9, 2002

Marketing: Are You Really a Realist?

Sustained growth, brand differentiation, and persuasive advertising are romantic fantasies. It’s time for marketers to set achievable goals.
April 9, 2002

A Bull Market in Market Research

January 9, 2002

Marketing and Operations: Can This Marriage Be Saved?

Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.