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Marketing, Media & Sales Archive

November 30, 2004

Making the Perfect Marketer

A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
November 30, 2004

The Fall and Rise of the CMO

Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows.
November 30, 2004

The Superpremium Premium

Even in commodity categories, four simple steps can lead marketers to a high-margin brand.
November 30, 2004

Making Differentiation Make a Difference

By paying attention to what consumers really want, companies can attract new customers and create a distinctive brand.
August 25, 2004

Why Experience Marketing Pays

By creating marketing “experiences,” companies generate new demand for core offerings.
June 1, 2004

The Right Way to Make Branch Banking Pay

For today’s consumer banks, reinventing local branches as a hub to attract and retain customers is essential to profit and growth.