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strategy and business

Marketing, Media & Sales Archive

November 29, 2005

Building a Better Matchmaker

How a “customer-sensing capability” can do a better job of connecting people to the cars — and other purchases — of their dreams.
November 29, 2005

Pay Attention to Revenue Growth. But How?

Identify the growth rate for any given portfolio of businesses, and measure how your company stacks up.
August 26, 2005

The Advertising Saturation Point

For every automobile, and maybe every product, there’s a threshold beyond which your ad budget is wasted.
August 26, 2005

Getting the Most from the “Feet on the Street”

A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.