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Marketing, Media & Sales Archive

November 30, 2006

Marketers of Life

The same techniques that sold cigarettes are slowing the spread of AIDS.
November 30, 2006

Best Business Books: Marketing

By the Numbers
November 30, 2006

Best Buy's 70 Percent Solution

By aiming to get innovative marketing programs 70 percent complete before launching them, the electronics retailer gained more marketing knowledge than it would have achieved with a more conservative approach.
May 30, 2006

Growth Champions

How to drive the only marketing metric that matters.
May 30, 2006

Beyond Brand Management

The anatomy of the 21st-century marketing professional.
May 30, 2006

The Future of Advertising Is Now

Marketers take heed: After years of overhype, the digital revolution is finally mainstream.