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Marketing, Media & Sales Archive

December 18, 2007

Bridging the Marketing–Sales Chasm

A common, fundamental disconnect between getting the message out and closing the deal can lead to lost sales opportunities. But it doesn’t have to.
November 13, 2007

Keeping Marketing’s Promises

Ads that trumpet, “We’re unique!” are meaningless if the stores say, “No, we’re not.”
October 16, 2007

Kevin George: Unilever’s Digital Media Strategy

Unilever’s U.S. vice president and general manager of its deodorants division discusses his company’s approach to launching new products using a variety of new media channels.
August 29, 2007

The New Complete Marketer

How the most successful CMOs are teaching management to drive growth.
August 7, 2007

Web 2.0: Profiting from the Threat

Fresh trends in consumer behavior driven by social media pose significant challenges to companies stuck in a traditional market-to-the-masses mind-set. Here’s how to thrive on the new Web.
June 19, 2007

Big Impact in a Small Format

Large retailers are beginning to see the beauty of a tinier world.
May 29, 2007

Services in Search of True Marketing ROI

Service industries -- including financial services, health care, utilities, and telecom -- have access to vast consumer data, but lack the tools that most consumer goods companies use to understand customer behavior.
April 24, 2007

Is Your Sales Force Adaptable?

Here’s a five-step plan for routinely revamping a sales team.
April 17, 2007

Making the Most of Customers

The most innovative companies see consumers for who they really are.
February 28, 2007

Tourism: China’s New Diaspora

The global travel industry is preparing for the next tourist boom.
February 28, 2007

Marketers, Meet the Millennial Generation

A radically new marketing approach is required to reach Generation Y.
February 28, 2007

The Luxury Touch

Superb service is the indispensable ingredient of successful high-end brands. Follow four principles to deliver customer satisfaction year after year.
February 28, 2007

The Flatbread Factor

To understand the life cycle of an emerging market, learn to decode its consumer products.
February 6, 2007

Getting a Return on Financial-Services Marketing

The financial industry lags others in making the connection between marketing investments and returns. Three analytical tools can help financial-services companies develop the capability to see more clearly.
January 2, 2007

A 21st-Century Approach to Product Launches

Forget the old rules for bringing products to market. Procter & Gamble is helping to write a new playbook.