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strategy and business

Marketing, Media & Sales Archive

November 25, 2008

The Metric behind the Slogan

Creating new ways to measure success.
November 25, 2008

Major Media in the Shopping Aisle

Marketers are using digital and video technology to reach shoppers at the moment that matters most.
November 25, 2008

Best Business Books 2008: Marketing

The Brand’s New World
September 16, 2008

A Breakaway Opportunity for “Inferior” Products

As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers’ new behavior.
August 26, 2008

Tracking the Elusive Consumer

Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.
August 26, 2008

Web Sales with a Human Touch

Bringing personalized service to e-commerce consumers.
July 15, 2008

The Evolution of Online Media

Author of Always On and Booz & Company Partner Christopher Vollmer on how the media environment is changing and what it means for advertisers and marketers.
June 10, 2008

A Better Customer Service Connection

Four steps for helping an organization design and deliver a successful customer experience program.
April 29, 2008

Winning the PR Wars

CEOs must learn to manage the media if they want to influence how their stories are told.
February 26, 2008

New Metrics for Media

The measurements associated with digital media will shift the focal point of all advertising from exposure to results.
February 26, 2008

New Life for Tired Brands

How to discover the dormant vitality in an old product line.
January 22, 2008

Signals for the Coming Year

Change may be certain, but for a business decision maker, some changes have more impact than others. Here are eight trends that will make the greatest difference in 2008.