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Marketing, Media & Sales Archive

November 23, 2010

A Better Choosing Experience

When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress.
October 15, 2010

Forecasting the Winners in Luxury’s Slow Recovery

Retailers are courting the next generation of aspirational buyers.
August 24, 2010

What Experience Would You Like with That?

How a new view of consumers changed the way we think about products, companies, and economies.
July 26, 2010

Brand Building, Beyond Marketing

Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.
March 15, 2010

The New Consumer Frugality

Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
February 23, 2010

Data Points: Why Shoppers Switch

A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.