November 23, 2010
When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress.
October 15, 2010
Retailers are courting the next generation of aspirational buyers.
August 24, 2010
How a new view of consumers changed the way we think about products, companies, and economies.
July 26, 2010
Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.
March 15, 2010
Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
February 23, 2010
A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.