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Marketing, Media & Sales Archive

December 19, 2011

What’s Your Company’s Facebook LPM (Likes per Million)?

Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
November 22, 2011

Making Customer Segmentation Deliver

As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
November 22, 2011

Best Business Books 2011: Marketing

Marketing Reenvisioned
May 24, 2011

Banking on Social Media

Retail banks can use Facebook, YouTube, and other new platforms to better reach their “Generation C” customers.
May 2, 2011

The Virtual Fitting Room

As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.
February 22, 2011

The Power of the Post-Recession Consumer

An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.
February 22, 2011

The Coming Wave of “Social Apponomics”

The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.
February 22, 2011

The Rise of Generation C

How to prepare for the Connected Generation’s transformation of the consumer and business landscape.
February 22, 2011

The M-Commerce Challenge to Retail

As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.