December 5, 2013
As consumers increasingly expect to be able to customize the products they buy, giving them creative control over the assembly process makes them value a product more.
December 4, 2013
Harvard Business School professor Anita Elberse argues that making a few big gambles may be a safer long-term strategy than sticking to small investments.
December 2, 2013
Is Your Brand Experienced?
November 27, 2013
Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.
November 21, 2013
Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.
November 4, 2013
Manufacturers that take a positive view of product proliferation are better meeting the demands of their customers.
October 24, 2013
New businesses may be tempted to expand as quickly as possible, but such rapid growth can doom a fledgling company.
September 30, 2013
How the science of social transmission will help your brand catch on—and why tweeting alone is not enough.
September 27, 2013
IT firms working with business-to-business clients can boost customer satisfaction and loyalty by bundling hardware, software, and services.
September 23, 2013
Chinese brands don’t need David Brooks’s “romantic advantage,” just the right capabilities.
September 19, 2013
Having too much inventory can hurt sales, but offering a variety of products is good for business.
September 18, 2013
What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.
September 12, 2013
An embarrassed consumer doesn’t automatically translate to a bad review for a company.
September 5, 2013
Companies that trumpet the protections they offer can cut their losses and post stock gains.
September 4, 2013
Ty Montague adds a useful twist to corporate storytelling.
August 29, 2013
Retailers can trigger shoppers to make impulse buys online just as they can in a physical store.
August 27, 2013
In today’s markets, we are all salespeople.
August 23, 2013
The world would be a better place without these terms and phrases.
August 21, 2013
Ad agencies should stay focused on what they do best—generating the next big idea.
August 19, 2013
Traditional retailers can outshine their online competitors in the distribution game.
August 15, 2013
Online retailers can encourage word-of-mouth advertising by appealing to consumers’ benevolence.
August 6, 2013
As Chinese firms expand their international footprint, they can create unique partnerships with their Western competitors.
August 1, 2013
When it comes to building your personal and corporate networks, put the advice of business books through a second set of filters.
July 30, 2013
ESPN’s new formula for personal presence could show individuals and companies how to build brands that complement each other.
July 29, 2013
Why some corporate relationships end in divorce while others live on in blissful union.
July 26, 2013
A closer look reveals that some unstructured data lends itself to insightful analysis.
July 25, 2013
Companies can capitalize on the wealth of information in consumers’ and competitors’ online posts.
July 9, 2013
Seven principles can help multinationals sell to a rising segment of eager Chinese customers.
June 27, 2013
What’s the right move when your famous pitchperson takes a public beating?
June 25, 2013
A crucial first step in applying analytics is to decode the jargon.
June 21, 2013
Everyone makes mistakes—but some are unacceptable.
June 10, 2013
With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
May 28, 2013
To realize the digital potential of your business, bring the dynamics of a startup to scale.
May 13, 2013
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
February 26, 2013
“Big data” can drive competitive advantage if companies follow a few timeless principles.