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Marketing, Media & Sales Archive

July 23, 2014

Beach Reading… Boardroom Style

Your summer vacation is the perfect time to relax, lie back, take in some sun, and learn something new about leadership.
July 7, 2014

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
July 1, 2014

What Marketers Can Learn From Contemporary Art

Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
June 4, 2014

What’s Your Platform, Baby?

The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
June 2, 2014

The Amazon Model: If You Can’t Beat ’Em, Work with ’Em

A company that collaborates with its rivals can create more business for itself.
May 19, 2014

When Big Data Isn’t an Option

Companies that only have access to “little data” can still use that information to improve their business.
May 14, 2014

What Part of No Don’t You Understand?

Two new books suggest that how salespeople respond to “no” is a primary determinant in their success.
May 12, 2014

Is Tech Eroding Consumer Loyalty?

In many categories, the value of brands may be in decline.
May 8, 2014

Getting Value Propositions Right, with Data and Analytics

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
April 30, 2014

Note to Content Creators: The Mobile Web Is Not Saving You from iTunes

The app markets are winning—it’s time to focus on working (and winning) within them.
April 28, 2014

Growing When Your Industry Doesn’t

Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.
April 25, 2014

I Scream, You Scream (But Only When the Price Goes Up)

The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
April 9, 2014

(Tacit) Knowledge Is Power

Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
March 27, 2014

Is Apple’s Meteoric Rise Leading to a Devastating Drop?

The very business model that made the company so wildly successful could eventually cause its downfall.
March 25, 2014

Diesel Gets Automakers’ Vote of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
February 28, 2014

Best of Multimedia: The History of Facebook

A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
February 26, 2014

Why Coach Mike Rice Boiled Over (and How You Can Avoid the Same Fate)

Leaders must learn to tell the difference between strong emotions that can lead to constructive change, and those that can tear an organization apart.
February 26, 2014

Muckraking Is Alive and Well

In The Watchdog That Didn’t Bark, Dean Starkman rebukes the business press for missing the epic fraud that led to the Great Recession. 
February 20, 2014

Are Corporate Sponsorships Worth It? Investors Say No

Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
February 12, 2014

How’s Your Brand’s Love Life?

Consultant and author Tim Halloran thinks it’s time to inject some romance into brand marketing.
February 11, 2014

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.
February 6, 2014

The Power of Positive Advertising

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 27, 2014

How to Choose the Right Digital Marketing Model

Four clear paths for winning and retaining customers today.
January 24, 2014

Best of Multimedia: The “Big Data” Landscape

What’s really happening with the 2.5 exabytes of data created every day.
January 8, 2014

New Year’s Resolution: Become a Thought Leader

A study guide for aspiring gurus.