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strategy and business

Marketing, Media & Sales Archive

December 22, 2014

Five Rules for Strategic Partnerships in a Digital World

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
December 4, 2014

Go Big or Go Home: Factors for a Successful Rebranding

Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
November 20, 2014

An Upside to Brand Genericide

Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
November 10, 2014

What Mom-and-Pop Stores Can Teach Grocery Chains

To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
November 10, 2014

s+b Trend Watch: The Profit Conundrum

Revenues go up, but so do costs — and even with overhead cuts, company leaders don’t see the expected benefits of scale.
November 10, 2014

Can Media Firms Become Digital Video Mavens?

Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.
November 4, 2014

Best Business Books 2014: Marketing

Brand Diving
October 30, 2014

In with the New Products, and the Old Ones Too

By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
October 16, 2014

Reframing Sales Effectiveness

Aligning Strategy and Sales is the best sales book of the year—and one that senior executives should read.
October 3, 2014

A Lesson for Marketers on Mobile Advertising

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
September 25, 2014

Enticing Consumers to Switch

For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
September 18, 2014

Best of Multimedia: A Roadmap to Understanding the Millennial Consumer

A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014

Location, Location, Location

Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
September 4, 2014

Best of Multimedia: Marketing Myopia in 120 Seconds

An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
September 3, 2014

Seeking Social Failures

IMD professor Mikolaj Jan Piskorski describes three concepts that can help companies craft more effective social strategies.
August 27, 2014

Strategies for Small-Business Survival

Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
August 20, 2014

Price Elasticity Has Snapped

Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014

Competitive Narcissism: A Marketing Lesson

Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?
August 7, 2014

A Full Mouth during Ads Means Half the Attention

Marketers probably don’t want consumers to watch commercials while they eat.
August 4, 2014

Apple Makes a Smart Bet on Beats

Apple is buying the electronic company’s expertise in human-centered design, not its market share.
July 23, 2014

Beach Reading…Boardroom Style

Your summer vacation is the perfect time to relax, lie back, take in some sun, and learn something new about leadership.
July 7, 2014

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
July 1, 2014

What Marketers Can Learn From Contemporary Art

Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
June 4, 2014

What’s Your Platform, Baby?

The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
June 2, 2014

The Amazon Model: If You Can’t Beat ’Em, Work with ’Em

A company that collaborates with its rivals can create more business for itself.
May 19, 2014

When Big Data Isn’t an Option

Companies that only have access to “little data” can still use that information to improve their business.
May 14, 2014

What Part of No Don’t You Understand?

Two new books suggest that how salespeople respond to “no” is a primary determinant in their success.
May 12, 2014

Is Tech Eroding Consumer Loyalty?

In many categories, the value of brands may be in decline.
May 8, 2014

Getting Value Propositions Right, with Data and Analytics

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
April 30, 2014

Note to Content Creators: The Mobile Web Is Not Saving You from iTunes

The app markets are winning—it’s time to focus on working (and winning) within them.
April 28, 2014

Growing When Your Industry Doesn’t

Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.
April 25, 2014

I Scream, You Scream (But Only When the Price Goes Up)

The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
April 9, 2014

(Tacit) Knowledge Is Power

Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
March 27, 2014

Is Apple’s Meteoric Rise Leading to a Devastating Drop?

The very business model that made the company so wildly successful could eventually cause its downfall.
March 25, 2014

Diesel Gets Automakers’ Vote of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
February 28, 2014

Best of Multimedia: The History of Facebook

A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
February 26, 2014

Why Coach Mike Rice Boiled Over (and How You Can Avoid the Same Fate)

Leaders must learn to tell the difference between strong emotions that can lead to constructive change, and those that can tear an organization apart.
February 26, 2014

Muckraking Is Alive and Well

In The Watchdog That Didn’t Bark, Dean Starkman rebukes the business press for missing the epic fraud that led to the Great Recession. 
February 20, 2014

Are Corporate Sponsorships Worth It? Investors Say No

Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
February 12, 2014

How’s Your Brand’s Love Life?

Consultant and author Tim Halloran thinks it’s time to inject some romance into brand marketing.
February 11, 2014

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.
February 6, 2014

The Power of Positive Advertising

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 27, 2014

How to Choose the Right Digital Marketing Model

Four clear paths for winning and retaining customers today.
January 24, 2014

Best of Multimedia: The “Big Data” Landscape

What’s really happening with the 2.5 exabytes of data created every day.
January 8, 2014

New Year’s Resolution: Become a Thought Leader

A study guide for aspiring gurus.