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Marketing, Media & Sales Archive

April 9, 2014

(Tacit) Knowledge Is Power

Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
March 27, 2014

Is Apple’s Meteoric Rise Leading to a Devastating Drop?

The very business model that made the company so wildly successful could eventually cause its downfall.
March 25, 2014

Diesel Gets Automakers’ Vote of Confidence

Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
February 28, 2014

Best of Multimedia: The History of Facebook

A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
February 26, 2014

Why Coach Mike Rice Boiled Over (and How You Can Avoid the Same Fate)

Leaders must learn to tell the difference between strong emotions that can lead to constructive change, and those that can tear an organization apart.
February 26, 2014

Muckraking Is Alive and Well

In The Watchdog That Didn’t Bark, Dean Starkman rebukes the business press for missing the epic fraud that led to the Great Recession. 
February 20, 2014

Are Corporate Sponsorships Worth It? Investors Say No

Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
February 12, 2014

How’s Your Brand’s Love Life?

Consultant and author Tim Halloran thinks it’s time to inject some romance into brand marketing.
February 11, 2014

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.
February 6, 2014

The Power of Positive Advertising

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 27, 2014

How to Choose the Right Digital Marketing Model

Four clear paths for winning over—and retaining—customers in the digital era.
January 24, 2014

Best of Multimedia: The “Big Data” Landscape

What’s really happening with the 2.5 exabytes of data created every day.
January 8, 2014

New Year’s Resolution: Become a Thought Leader

A study guide for aspiring gurus.