July 1, 2001
Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called “occasionalization.”
April 1, 2001
Advertising click-through rates have plunged below 1 percent on Internet portals. That means marketers must banish the banner, and brandish the brand.
January 1, 2001
Best Buy Co. Inc.,
Executive Vice President, Marketing