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strategy and business

Marketing, Media & Sales Archive

July 1, 2001

Seize the Occasion! The Seven-Segment System for Online Marketing

Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called “occasionalization.”
April 1, 2001

The Great Portal Payoff

Advertising click-through rates have plunged below 1 percent on Internet portals. That means marketers must banish the banner, and brandish the brand.
January 1, 2001

Zealot Profile: Wade R. Fenn

Best Buy Co. Inc., Executive Vice President, Marketing