Ad Rates & Specs

Advertising Director
Judith Russo
strategy+business
101 Park Avenue, 18th Floor
New York, NY 10178
Telephone: (212) 551-6250
Fax: (212) 551-6101
E-mail: russo_judy@strategy-business.com

Advertising Rates

There is no added charge for bleed. Only full-page and spread ads can have bleed; fractional bleed ads are not available.

Mechanical Requirements

strategy+business is perfect-bound, trimmed to 8” x 10 1/2” (203 mm x 266 mm). All bleed pages must have 1/4" (6 mm) bleed on all sides. Follow the SPAN Specifications for Web Offset Publications for black & white and two-color ads. Follow the SWOP Specifications for Web Offset Publications (1993) for four-color ads.

Offset materials: Film negatives. Right-reading, emulsion side down in one piece per page/per color.
Film centerline should be positioned in the center of the trim size. Corner marks should appear outside the actual trim size. Centerlines or corner marks are both acceptable, but must be accurate for position and register. Marks should be contacted into the film (not hand drawn).
NOTE: Dimensions provided take into account perfect binding and offset printing factors. Dimensions for bleed ads allow for 1/4" (6 mm) bleed trim at all edges; hence, advertisements will have full visibility into the gutter. If spread material is supplied as one unit, it will be cut apart at the advertiser’s risk. Thus, type and important subject matter should be kept at least 5/16" (8 mm) from trim on ALL sides.
Bleed insertions must be designed to run on both right- and left-hand pages. There is no additional charge for bleed.
Instructions for positioning bleed advertisements to trim size, showing bleed, must be noted, and crop marks must be shown on matchprints (for both right- and left-hand pages).

Advertising Sizes

Standard And Special Colors

Refer to the SWOP Specifications (1993). All two-color advertisements must be supplied so the ad is produced in four-color process. strategy+business does not accept ads with PMS (match) colors.

Screens, Inks, And Proofing

A 150-line screen is recommended for four-color, black & white, and two-color ads. Follow SPAN or SWOP specifications for appropriate creative.
The density of ink coverage should be no greater than 280% for all four-color advertisements. Where a large solid or very dark neutral or black background is to be reproduced, the undercolor should be reduced so that the density does not exceed 260%.
Acceptable color proofs: Film proofs (e.g., matchprint, waterproof) must be provided to ensure color accuracy. For acceptable color proofs for digital ads, see the section Guidelines for Digitally Supplied Advertisements.
Four-color proofs must be pulled wet: yellow, red, blue, and black.
Acceptable black & white proofs: linotronic output or velox.
strategy+business will not accept responsibility for quality if color keys are submitted in lieu of film proofs.

Guidelines For Digitally Supplied Advertisements

Platforms Supported: Macintosh and PC (Macintosh is preferred)
Supported Software and Version: Quark 3.3 or later (Mac or PC)
PageMaker 6.5 or later (Mac or PC)
Illustrator 7 or later Mac; 8 or later PC
Freehand 7 or later (Mac or PC)
Photoshop 3 or later Mac; 5 or later PC
Media Types Supported: Zip, Jaz, or CD-ROM
Acceptable Proofs: A digital proof (e.g., Iris, Waterproof, Kodak Approval) must accompany all digitally supplied ads to ensure color accuracy.
Acceptable transmission methods: Sending ads on media is preferred. Ads can be sent via FTP only if ad size is up to 30 MB. Send to: ftp.optopark.com

If an ad is sent electronically, a digital proof must also be supplied. strategy+business will not accept responsibility for a digital ad's content or color if a digital proof is not supplied.

Digital Ad Specifications

Final digital files should be sized to 100%
Photos must be either grayscale or CMYK
Photos must have a final effective resolution of 300 dpi
Photos must be saved as either TIFF, or if a clipping path is used, as EPS
Line art must have a final effective resolution of 1200 dpi
Line art must be saved as TIFF with LZW compression applied
Created color must be CMYK
Run FlightCheck on the ad before shipping it to ensure all necessary files are included

Shipping Checklist For Digital Ads

Please include the following files/information when shipping digital ads:

A digital proof (e.g., Iris, Waterproof, Kodak Approval)
All screen and printer fonts used in the ad (avoid TrueType wherever possible)
All scans and illustrations used in the ad
The software program used and version in which the ad was created
A printout of the disc directory, showing the name of the ad and all contents on disc
Production contact and phone number
A copy of the insertion order

Deadlines 2009

Insertion Orders

Send insertion orders to:

Advertising Director
Judith Russo
strategy+business
101 Park Avenue, 18th Floor
New York, NY 10178
Telephone: (212) 551-6250
Fax: (212) 551-6101
E-mail: russo_judy@strategy-business.com

NOTE: Receipt of your insertion order indicates your acceptance of our requirements shown on the following Copy and Contract Regulations.

There is no added charge for bleed. Bleed only available for full-page ads and spreads; fractional bleed ads not available.

All rates are gross.

Materials

Ship advertising materials to:

Opto Design
Attn: Jessie Clear
153 West 27th Street
Suite 1201
New York, New York 10001
Telephone: (212) 254-4470
Fax: (212) 254-5266
E-mail: clear@optodesign.com

Return of Furnished Material

Advertising film will be returned on request during the twelve (12) months succeeding publication of the last issue. After twelve (12) months, all advertising film will be destroyed.

Copy and Contract Regulations

All advertisements are accepted and published by the Publisher entirely on the representation that the advertiser’s agency and/or the advertiser is properly authorized to publish the entire contents and subject matter. In consideration of the publication of advertisements, the advertisers and the agency agree, jointly and severally, to indemnify and hold the publisher harmless from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits based on the contents (including illustrations) or subject matter of such publication.

The Publisher reserves the right to cancel any advertising time prior to the date of publication, with or without notice to the agency and/or the advertiser. The Publisher is not liable for failure to publish or circulate any part of any issue(s) because of acts of God, strikes, work stoppages, national emergencies or other circumstances beyond the control of the Publisher of the publication. The Publisher reserves the right to reject any advertisement, with or without cause. The Publisher reserves the rights to add the word “Advertisement” at the top of any page that, in the Publisher’s judgment, too closely resembles editorial content of the publication.

All advertising contract position clauses are treated as requests. The Publisher cannot guarantee fixed positioning of any advertising, regardless of the terms of the contract. No advertisement can be absolutely guaranteed placement facing the editorial content of the publication. The Publisher may revise his publication’s published rates at any time, provided that no increase in rates will apply to advertising where the closing date precedes the announcement of increased rates. The Publisher is not responsible for errors in key numbers. The Publisher will not be bound by any terms or conditions on order blanks when such conditions conflict with the conditions of the rate card.

Cancellations or changes will not be accepted after the closing dates for insertion orders. Cancellations of any portion of a contract nullifies ad rates and any position for the remainder of the contract. However, short rates will be applied only if the governing contact is not fulfilled. Advertisers will be rebated if, within a twelve (12) month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. This rebate many, at the advertiser’s option, be applied as a credit toward future advertising.

Invoices are rendered on the 15th day of the month of issue and are due withing thirty (30) days from the date of invoice. Commission to qualified agencies is 15% of gross.

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