July 3, 2008
Emerging Leaders
Firms everywhere can learn much from companies in developing economies that are leveraging the Internet to increase competitiveness and develop strategic partnerships globally. |
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June 26, 2008
Methods for Improving Marketing ROI
By using specific tools to optimize marketing budgets, executives can help grow sales and boost the bottom line. |
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June 19, 2008
CEOs’ Strategic Balancing Act
High-performing CEOs do not shy away from tension between long-term and short-term goals. |
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June 12, 2008
The Ethical Pitfalls of Unconventional Marketing
Many unconventional marketing practices are not yet governed by clear rules regarding ethics, but they should be. |
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June 5, 2008
Evening the Playing Field for Investors
Regulation Fair Disclosure has curbed selective disclosure of private information in the United States. |
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May 29, 2008
Conflict May Enhance Team Performance
Creative differences among team members can lead to more inspired thinking during the idea-generation process. |
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May 22, 2008
Marketing with a Crystal Ball
Consumers may be more inclined to try a product if it’s positioned as something they could benefit from in the future. |
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May 15, 2008
Managing Risk in International Joint Ventures
Executives must be aware of the ownership and governance structure of companies they are considering partnering with in foreign markets. |
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May 8, 2008
The Next Phase of Subprime Fallout
Because the market widely corroborated the inflated values of subprime instruments, plaintiffs face an uphill battle. |
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May 1, 2008
Strategies for Dividing Teams
Managers should pay special attention to the way they divide a team into subgroups. |
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April 24, 2008
The Pay-for-Performance Myth
Over time, performance-based incentives can have a negative effect on firm performance. |
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April 17, 2008
Ensuring Peak Performance at the Negotiating Table
Empathy is a valuable social skill, but taking perspective enables negotiators to establish deal terms that best address the needs of both parties. |
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April 10, 2008
Exploring the Value of an Advertisement
Advertising can do much to increase brand awareness, but even persuasive ads do not change consumer opinions about the quality of the products being advertised. |
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April 3, 2008
The Art of Positioning Product Enhancements
Product enhancements must provide a clear value proposition to consumers. Otherwise, companies risk hurting their product’s perceived value. |
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March 27, 2008
The Effect of Outside Directors on Performance
The more informed the outside directors, the better they are able to help improve company governance and performance. |
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March 20, 2008
Future Leaders of Technology
Legislators must understand the importance of foreign nationals as contributors to domestic technology innovation, and consider the effects that immigration policies, such as quotas on H1-B temporary visas, may have on the pace of innovation. |
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March 13, 2008
Studying the Performance of Fluid Teams
Leaders should carefully consider how they create working groups by giving managers roles in which they have experience, and forming teams with members who have worked together in the past. |
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March 6, 2008
How to Improve Forecasting with Limited Data
The historical performance of comparable products combined with an understanding of known variables can help managers develop more accurate revenue forecasts in nascent markets where data is scarce. |
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February 28, 2008
How to Enter Emerging Markets
A market’s openness can affect a company’s viability. |
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February 21, 2008
The Effects of Regional Industrial Clustering
The region in which a company chooses to do business can have a serious impact on the way that company is perceived and on its likelihood of success. |
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February 14, 2008
How Today’s Best Companies Are Disrupting Existing Markets
Cross-boundary disruption requires leaders who can spot opportunities outside their industry, build strategies beyond their core competence, and act entrepreneurially regardless of the size of their company. |
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February 7, 2008
How Unintentional Bias Can Affect Decision Making
Organizations should be aware of the biases that creep into decision making, and incorporate due diligence practices to avoid common ethical missteps. |
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January 31, 2008
A Precise Price Can Increase Sales
People tend to misjudge precise prices as being less than round prices of similar value. This discovery could have significant implications for buyers, sellers, and pricing strategists in any number of industries. |
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January 24, 2008
The Value of Public–Private Collaboration in Emerging Markets
Building relationships with public and private institutions can help emerging businesses upgrade their operations and gain access to knowledge, technology, and contacts — all of which can lead to substantial improvements in quality. |
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January 17, 2008
The Effects of Bank Deregulation
Contrary to some expectations, liberalizing restrictions on interstate bank branching has diminished income inequities for many workers. |
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January 10, 2008
What If Shareholders Took a Back Seat?
The stakeholder system is better for almost everyone — employees, suppliers, and shareholders — but worse for consumers, who get stuck paying higher prices. |
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January 10, 2008
Do Store Brands Affect Customer Loyalty?
From a strict loyalty perspective (ignoring the benefits of higher margins), many stores have already overdone private labels. But for value-oriented chains, the loyalty effects are less pronounced; their goal should simply be to convince customers that their private-label goods are of high quality. |
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January 10, 2008
Taming the Urge for Instant Gratification
When people make commitments about the future, they are more likely to appeal to their more rational selves. According to the authors, commitment schemes modify people’s behavior more effectively than simple incentive adjustments such as “sin” taxes on cigarettes. |
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January 10, 2008
Is “One Share–One Vote” the Best System?
One share–one vote systems, by weakening insiders, make it more likely that value-increasing takeovers will occur. Often, insiders are the only shareholders who will resist such takeovers, and other investors are out of luck if they don’t have voting power. |
