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s+b Direct (RSS)

With s+b Direct, you can stay up to date on the latest features, research, and thought leadership from strategy+business and Booz & Company. Just select the topics that most interest you and incorporate them into your preferred news reader. Each s+b Direct feed displays feature headlines and summaries, and links to the full article. Scroll down to read more about RSS feeds and how to access them.

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What is RSS?

RSS, or Really Simple Syndication, is an easy way to stay current with online news and information from a variety of Web sites. RSS delivers news and analysis from across the Web directly to you via a piece of software called a news reader, or aggregator. News readers eliminate the hassle of visiting each site individually.

How to access RSS feeds

The first thing you need to do is choose a news reader. These come in several forms: Some are Web-based and only need an Internet connection; others are desktop-based clients that require you to download special software. Popular RSS readers that are compatible with Windows include Newsgator, FeedDemon, Awasu, Pluck and NewzCrawler; for Macintosh users, popular choices are NewsFire and NetNewsWire. Some Web browsers, like Firefox, Safari 2.0, and Opera, offer built-in RSS functions. If you already have a My Yahoo! personalized Web page, you can add your RSS feeds directly to that.

Once you decide on a reader, adding RSS feeds is easy. Start by locating the orange buttons labeled RSS or XML on the Web sites you wish to add (see the list of s+b RSS feeds listed above). Some news readers will automatically add your RSS feeds when you click on the orange button; others require you to copy and paste the URL of the RSS feed into your reader. In the second case, click on the orange RSS or XML button, copy the URL of the page, and paste it into your reader. Or right-click on the link, select "copy shortcut," and then paste the information into your reader. Check with the reader you choose for more detailed directions on adding new feeds.

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