In a new biography of the brothers who invented the airplane, David McCullough describes the frustrations and triumphs involved in getting aviation off the ground.
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s+b Blogs: Business Literature
- Should you make your company in your own image?
- The Berkeley professor and his coauthor say companies can no longer afford to treat failure like a dirty secret they have to hide.
- The founder of The North Face recommends four books for building great brands.
- The CEO of a leading recreational marijuana company argues that the industry is green in more ways than one.
- In his new book, Lawrence A. Cunningham says that Berkshire Hathaway’s corporate culture will enable it to survive without Warren Buffett.
- Apple’s former chief evangelist talks about the books that most contributed to his success.
- In Against the Tide, retired rear admiral Dave Oliver examines the management techniques of Hyman G. Rickover, the father of the nuclear navy.
- Thomas Koulopoulos and Dan Keldsen argue that companies should bridge gaps among various age groups, not reinforce them.
- In The Reciprocity Advantage, Bob Johansen and Karl Ronn argue that the most successful partnerships start with sharing, not protecting, your intellectual capital.
- High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
- In The Glass Cage, Nicholas Carr reminds us that almost every business decision involves tradeoffs.
- Brian Wansink explains how to help employees make healthy choices in Slim by Design.
- Michael Schrage proposes a fast, cheap, experiment-driven approach to boosting the bottom line in The Innovator’s Hypothesis.
- Economist Russ Roberts explores Adam Smith’s The Theory of Moral Sentiments, a 255- year-old guide to the good life.
- Richard Branson’s books demonstrate how an entrepreneur’s drive and verve can turn seemingly crazy ideas into reality.
- Aligning Strategy and Sales is the best sales book of the year — and one that senior executives should read.
- Modern Mercenary is a fascinating look at the free market for force and the companies that profit from it.
- John Elkington and Jochen Zeitz’s new book proposes how to achieve the triple bottom line of planet, people, and profits.
- Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
- IMD professor Mikolaj Jan Piskorski describes three concepts that can help companies craft more effective social strategies.
- A new book argues that the dangers of risk aversion often outweigh the risk of making mistakes.
- If you want to become a better deal-maker, start by examining who you are at the table.
- Soccer, says Ignacio Palacios-Huerta, is a perfect laboratory for testing economic theory.
- Innovation expert Scott D. Anthony has a toolkit for surviving the wreck-strewn entrepreneurial journey, from initial concept to reality.
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