Richard Branson’s books demonstrate how an entrepreneur’s drive and verve can turn seemingly crazy ideas into reality.
s+b Blogs: Business Literature
- Aligning Strategy and Sales is the best sales book of the year — and one that senior executives should read.
- Modern Mercenary is a fascinating look at the free market for force and the companies that profit from it.
- John Elkington and Jochen Zeitz’s new book proposes how to achieve the triple bottom line of planet, people, and profits.
- Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
- IMD professor Mikolaj Jan Piskorski describes three concepts that can help companies craft more effective social strategies.
- A new book argues that the dangers of risk aversion often outweigh the risk of making mistakes.
- If you want to become a better deal-maker, start by examining who you are at the table.
- Soccer, says Ignacio Palacios-Huerta, is a perfect laboratory for testing economic theory.
- Innovation expert Scott D. Anthony has a toolkit for surviving the wreck-strewn entrepreneurial journey, from initial concept to reality.
- Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
- Elizabeth Economy and Michael Levi argue that China’s demand for natural resources is unlikely to result in further price shocks.
- Two decades after Jeremy Rifkin predicted that private sector jobs would disappear, his controversial view sounds far more likely, and far less ominous.
- In The Son Also Rises, UC Davis economic historian Gregory Clark tracks surnames over hundreds of years to better understand social mobility.
- Two new books suggest that how salespeople respond to “no” is a primary determinant in their success.
- In The Craft Beer Revolution, Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.
- In A More Beautiful Question, Warren Berger says that asking “why, what if, and how” can help companies become more efficient and creative.
- In Reinventing American Health Care, professor Ezekiel Emanuel predicts that the benefits of reform are still years away.
- John Kotter and Rita Gunther McGrath both argue that change will inevitably overwhelm hierarchical management systems, but their solutions differ.
- In The Hard Thing about Hard Things, VC Ben Horowitz offers a creative solution for resolving conflict among organizational silos.
- In What Works for Women at Work, Joan C. Williams and Rachel Dempsey identify four, often unrecognized, patterns of discriminatory attitudes toward women.
- In The Watchdog That Didn’t Bark, Dean Starkman rebukes the business press for missing the epic fraud that led to the Great Recession.
- After reading the International Handbook on the Economics of Mega Sporting Events, it’s hard to see how Russia will benefit from hosting the Winter Olympics.
- Consultant and author Tim Halloran thinks it’s time to inject some romance into brand marketing.
- According to the authors of The Decoded Company, it’s time to know your employees better than your customers.
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