September 4, 2014
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
April 30, 2014
The app markets are winning—it’s time to focus on working (and winning) within them.
February 28, 2014
A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
January 24, 2014
What’s really happening with the 2.5 exabytes of data created every day.
December 20, 2013
This visual snapshot shows social media’s central role in communication from 2008‒13.
December 16, 2013
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.
September 18, 2013
What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.
August 21, 2013
Ad agencies should stay focused on what they do best—generating the next big idea.