June 29, 2015
“Brand sacrifice” means companies, not consumers, feel the pain.
April 29, 2015
To revive stagnant loyalty programs, companies should replace the routine granting of points with unpredictable, tangible rewards.
March 2, 2015
Luxury tourism will not be the game-changer many retailers are hoping for.
September 4, 2014
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
April 30, 2014
The app markets are winning—it’s time to focus on working (and winning) within them.
February 28, 2014
A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
January 24, 2014
What’s really happening with the 2.5 exabytes of data created every day.
December 20, 2013
This visual snapshot shows social media’s central role in communication from 2008‒13.