E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.
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s+b Blogs: Recent Research
- Large U.S. firms with a sustainability program see an uptick in financial performance and have a positive impact on the environment around them.
- Creating a company-wide culture that prizes sensitive brand, process, innovation, and database information is the key to extracting value from proprietary jewels without giving them away.
- When companies are run by co-CEOs, sharing power equally doesn’t necessarily translate into better results.
- Large U.S. firms react to competition from high-quality foreign importers by investing more in their own R&D efforts and producing more patents.
- Working in a supportive environment boosts LGB employees’ belief that they are living up to their professional aspirations.
- Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
- Forward-looking companies used the recent recession as an opportunity to restructure their workforce through a combination of hiring, layoffs, and training.
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.
- Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
- A new study finds that despite progress on gender equity, there seems to be an implicit quota on women holding senior positions at large companies.
- Employee self-control and subtle prompts from employers can turn the hours spent getting to and from the office into productive time.
- A study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.
- Companies rolling out social media marketing campaigns should keep their messages casual and general.
- A study shows that employees with poor credit are no more or less productive than their colleagues with better standing.
- Don’t let the performance of superstars distract you from the damage toxic employees inflict.
- A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
- Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.
- Flexible, adaptive supply chain management is an overlooked but vital component of a company’s overall innovation strategy.
- Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.
- Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
- Working spouses are more likely to emotionally support each other when they work for companies that offer flexibility in balancing home and professional life. This support has important implications for company productivity and turnover as well.
- When firms want to shed a subsidiary, they must decide whether to spin off or sell the business. New research shows that selling, rather than spinning, may be the more profitable option.
- Despite the bad press about spending-based rewards programs, companies and consumers can both benefit if firms are willing to give up a small amount of revenue.
- Predicting a startup’s success before the venture is even launched may seem impossible. But entrepreneurs and investors should never overlook the value of assessing the basic concept behind the business.
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