When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.
s+b Blogs: Recent Research
- Companies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.
- International partnerships can put parties at odds, but there are ways for smaller firms to avoid common conflicts and stick up for themselves.
- The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.
- Shifting from physical to virtual data platforms can reduce companies’ costs and improve sustainability.
- Managers can recognize and mitigate the stress experienced by employees responsible for “necessary evils” such as laying off colleagues.
- Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.
- Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.
- With manufacturing put into the hands of small firms and even consumers, traditional value chains may no longer be as advantageous.
- An executive’s character traits are linked to certain patterns in a firm’s investments, strategy decisions, and overall performance, a new study finds.
- Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.
- Tweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren’t necessarily a reprieve.
- When a company chooses to hold its shareholder meeting in a distant location or at an odd time, executives might be trying to avoid revealing bad news.
- Recent ADA-related challenges raise questions over corporate initiatives designed to improve employees’ health.
- In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
- The rise of Web 2.0 platforms and social media programs has the potential to enhance the way colleagues collaborate, but old work habits die hard.
- Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.
- When hiring CEOs, companies appear to focus on interpersonal skills while overlooking the candidate’s capacity to get the job done.
- A large proportion of shareholder proposals contested by firms receive support from other investors when put to a vote.
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.
- Executives who accumulate international know-how are no more likely than others to advance their career at multinational companies.
- Number crunching can be valuable for firms exploiting their existing resources, but can backfire for companies seeking to branch out with new products or services.
- Manufacturing and service firms differ in their approach to domestic and international philanthropy.
- Physical separation among coworkers isn’t necessarily an obstacle to innovative collaboration, and other types of breathing room may actually help productivity.
- Working with the same firms over and over again may boost a company’s revenue, but it can be costly.
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