strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

s+b Blogs: Recent Research

  • Cracking the Search Engine Code

    by Matt Palmquist
    E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.
  • Are Good Corporate Citizens Rewarded?

    by Matt Palmquist
    Large U.S. firms with a sustainability program see an uptick in financial performance and have a positive impact on the environment around them.
  • Listen, Do You Want to Know a Secret?

    by Matt Palmquist
    Creating a company-wide culture that prizes sensitive brand, process, innovation, and database information is the key to extracting value from proprietary jewels without giving them away.
  • Who’s the Boss?

    by Matt Palmquist
    When companies are run by co-CEOs, sharing power equally doesn’t necessarily translate into better results.
  • Is There an Upside to Economic Downturns?

    by Matt Palmquist
    Forward-looking companies used the recent recession as an opportunity to restructure their workforce through a combination of hiring, layoffs, and training.
  • When Consumers Are More Than Customers

    by Matt Palmquist
    Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
  • Why Are There So Few Women in the C-Suite?

    by Matt Palmquist
    A new study finds that despite progress on gender equity, there seems to be an implicit quota on women holding senior positions at large companies.
  • How to Make the Long Commute Work

    by Matt Palmquist
    Employee self-control and subtle prompts from employers can turn the hours spent getting to and from the office into productive time.
  • Rolling with the Changes in R&D

    by Matt Palmquist
    A study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.
  • Beauty Is in the Eye of the Shareholder

    by Matt Palmquist
    A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
  • Superstars at Your Service

    by Matt Palmquist
    Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.
  • Weak Links in the Chain

    by Matt Palmquist
    Flexible, adaptive supply chain management is an overlooked but vital component of a company’s overall innovation strategy.
  • Click Bait

    by Matt Palmquist
    Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.
  • The Business Benefits of Marital Bliss

    by Matt Palmquist
    Working spouses are more likely to emotionally support each other when they work for companies that offer flexibility in balancing home and professional life. This support has important implications for company productivity and turnover as well.
  • The Most Profitable Way to Divest a Subsidiary

    by Matt Palmquist
    When firms want to shed a subsidiary, they must decide whether to spin off or sell the business. New research shows that selling, rather than spinning, may be the more profitable option.
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