Customer service websites can help B2B firms keep their costs down, but they must invest in traditional hotlines and tech support to satisfy their neediest clients.
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s+b Blogs: Recent Research
- Conventional wisdom suggests that delays during the new product development cycle can hinder a project, or even kill it entirely. It’s time to rethink this narrow outlook.
- Job ads that specifically seek team players can have the unintended downside of scaring away potential hires with technical rather than collaborative skill sets.
- Large companies are recruiting an increasing number of top executives with experience in supply chain management. But the financial payoff remains elusive.
- Many companies were caught unawares by the threat of online music piracy in the 1990s. But the lessons they learned then can teach them how to deal with new technological dangers.
- A CEO’s character can change a company’s culture, the way it operates, and its performance.
- Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
- The joys and struggles that leaders experience at home have a major impact on their attitudes at work, as well as on their subordinates’ moods and performance.
- Establishing a profile on Wikipedia can be a boon for companies, but managers must forge ties with the site’s contributors rather than relying on typical marketing strategies.
- Although personal relationships among coworkers are usually viewed as positive, excessive socialization can lead to a decline in team performance.
- Being honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
- Firms that make an effort to be responsible are rewarded more than those that seek only to make money.
- The loss in stock value and trading volume for companies targeted by phishing scams proves that firms have plenty to lose from these high-tech attacks.
- A chief executive with a diverse background usually brings innovation and new ideas to a company, but the shake-up doesn’t necessarily pay off.
- While compensating managers generously might induce more of them to stay, paying anyone too much can upset the balance of the executive suite.
- Potentially harmful rumors can start because employees feel inadequately informed, and they can spread when companies fail to keep their promises to their workers.
- Vacations taken by CEOs provide an unlikely, but highly reliable, way to approximate a firm’s corporate activity and anticipate its stock returns.
- To stay ahead of political and social upheaval, multinational firms should consider elevating external affairs to the same level as other top management spheres.
- Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
- Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
- Young firms seeking outside funding can attract investors by acknowledging they have room for improvement, while also playing up their strengths.
- Your own employees may pose a bigger IT hazard than outside threats.
- By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
- Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
- For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
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