October 30, 2014
By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
October 3, 2014
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
September 25, 2014
For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
September 16, 2014
To keep growing amid volatility, companies should remain adaptable in their approach to supply chain management.
September 9, 2014
By structuring CEOs’ contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.
September 2, 2014
Executives who take more chances may prove to be a better long-term bet than those who play it safe.
August 27, 2014
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
August 18, 2014
If you want to keep your co-workers happy, you should resist the temptation to look at your mobile during meetings.
August 7, 2014
Marketers probably don’t want consumers to watch commercials while they eat.
July 31, 2014
Companies must find a balance between the luxuries customers will pay for and the necessities they expect.