September 5, 2013
Companies that collaborate on certain projects with other firms can reap greater rewards than going it alone.
August 29, 2013
Retailers can trigger shoppers to make impulse buys online just as they can in a physical store.
August 22, 2013
Leaders who project their negative attitudes onto their subordinates can hamper the way their companies do business.
August 15, 2013
Online retailers can encourage word-of-mouth advertising by appealing to consumers’ benevolence.
August 8, 2013
Corporations that understand why people buy counterfeit goods can learn to draw more consumers away from fakes.
August 1, 2013
Companies that focus on consumers with little spending power can change the dynamics of an industry.
July 25, 2013
Companies can capitalize on the wealth of information in consumers’ and competitors’ online posts.
July 18, 2013
Games in the workplace can have a beneficial effect on employees, but not when they’re mandated by management.
July 11, 2013
There are certain rules to follow if you want to grow your Twittersphere.
July 2, 2013
An increasing number of companies are giving consumers specific details about their efforts to protect the environment and their workers.