Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
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- Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
- Young firms seeking outside funding can attract investors by acknowledging they have room for improvement, while also playing up their strengths.
- Your own employees may pose a bigger IT hazard than outside threats.
- By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
- Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
- For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
- To keep growing amid volatility, companies should remain adaptable in their approach to supply chain management.
- By structuring CEOs’ contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.
- Executives who take more chances may prove to be a better long-term bet than those who play it safe.
- Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
- If you want to keep your co-workers happy, you should resist the temptation to look at your mobile during meetings.
- Marketers probably don’t want consumers to watch commercials while they eat.
- Companies must find a balance between the luxuries customers will pay for and the necessities they expect.
- Employees who feel their managers listen to their complaints are more likely to use social media to benefit their company than to air their grievances.
- How advertising execs’ relationships with clients can shape their firms’ fortunes.
- To discourage procrastination, managers should give their employees more work, not less.
- Learning what other companies did to acquire firms in developing economies may help U.S. companies be more successful in their own M&A efforts.
- A company that collaborates with its rivals can create more business for itself.
- Crowdsourcing offers companies the opportunity to analyze large amounts of data in innovative ways.
- The effectiveness of women in the boardroom can depend on whether the company is having a period of good performance or bad.
- Business units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.
- The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
- Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
- The very business model that made the company so wildly successful could eventually cause its downfall.
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