February 6, 2014
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 30, 2014
Hostile acquisitions may be largely a thing of the past, as they’ve been replaced with gentler—and more effective—M&A strategies.
January 23, 2014
New high-tech companies are more attractive to investors when they show room for growth.
January 16, 2014
External leaders who take over in good times make a greater strategic impact than those recruited during unstable periods.
January 9, 2014
Companies that implement socially and environmentally responsible strategies tend to profit—but the benefits take time to show.
January 2, 2014
For multinational companies operating in Russia and China, the key to success is finding ways to avoid PR crises, rather than managing them after they happen.
December 24, 2013
People prefer old-fashioned voicemail messages to emails when receiving bad news.
December 19, 2013
New hires who receive positive support from their bosses and co-workers during their first 90 days on the job tend to have better long-term performance.
December 12, 2013
As GM’s new CEO, Mary Barra, may discover, many women who get to their company’s top spot find themselves facing yet more obstacles to achieving full power.
December 5, 2013
As consumers increasingly expect to be able to customize the products they buy, giving them creative control over the assembly process makes them value a product more.