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s+b Blogs: Recent Research
- Marketers probably don’t want consumers to watch commercials while they eat.
- Companies must find a balance between the luxuries customers will pay for and the necessities they expect.
- Employees who feel their managers listen to their complaints are more likely to use social media to benefit their company than to air their grievances.
- How advertising execs’ relationships with clients can shape their firms’ fortunes.
- To discourage procrastination, managers should give their employees more work, not less.
- Learning what other companies did to acquire firms in developing economies may help U.S. companies be more successful in their own M&A efforts.
- A company that collaborates with its rivals can create more business for itself.
- Crowdsourcing offers companies the opportunity to analyze large amounts of data in innovative ways.
- The effectiveness of women in the boardroom can depend on whether the company is having a period of good performance or bad.
- Business units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.
- The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
- Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
- The very business model that made the company so wildly successful could eventually cause its downfall.
- To take advantage of employees’ innovative efforts, managers must first learn how to encourage and nurture them.
- By keeping group sessions tightly focused and on schedule, managers can earn their employees’ respect and commitment.
- Large initiatives such as oil pipelines have a higher chance of succeeding when stakeholders work together to manage the risks.
- When consumers are rude and abrasive, it’s up to managers to help employees deal with the stress.
- Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
- Incoming leaders follow a predictable pattern of disinvesting from their predecessor’s flops and eventually investing just as unwisely.
- Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
- Hostile acquisitions may be largely a thing of the past, as they’ve been replaced with gentler—and more effective—M&A strategies.
- New high-tech companies are more attractive to investors when they show room for growth.
- External leaders who take over in good times make a greater strategic impact than those recruited during unstable periods.
- Companies that implement socially and environmentally responsible strategies tend to profit—but the benefits take time to show.
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