April 9, 2014
Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
March 27, 2014
The very business model that made the company so wildly successful could eventually cause its downfall.
March 20, 2014
To take advantage of employees’ innovative efforts, managers must first learn how to encourage and nurture them.
March 12, 2014
By keeping group sessions tightly focused and on schedule, managers can earn their employees’ respect and commitment.
March 6, 2014
Large initiatives such as oil pipelines have a higher chance of succeeding when stakeholders work together to manage the risks.
February 27, 2014
When consumers are rude and abrasive, it’s up to managers to help employees deal with the stress.
February 20, 2014
Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
February 13, 2014
Incoming leaders follow a predictable pattern of disinvesting from their predecessor’s flops and eventually investing just as unwisely.
February 6, 2014
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 30, 2014
Hostile acquisitions may be largely a thing of the past, as they’ve been replaced with gentler—and more effective—M&A strategies.