Early adopters get most of the attention from analysts and marketers, but focusing on consumers who are resistant to innovations is another way to bring new products to market.
- A new book shows why the qualities we reward in our leaders can actually undermine a company’s performance.
- When market share is concentrated among a few companies, they advertise more. But that dynamic could actually benefit the competition.
- Institutional and macroeconomic reforms alone won’t solve the Greek crisis.
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