As consumers increasingly expect to be able to customize the products they buy, giving them creative control over the assembly process makes them value a product more.
Welcome to strategy+business. Here’s what’s new.
- Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.
- Some advice for professionals who want to start calling their own shots.
- If you want to stay safe and succeed, focus on others more than yourself.
- An animated look at the innovation battle between upstarts and the establishment.
- The gulf between the interests of small entrepreneurs and global corporations is enormous.
- Strong new vehicle designs and pent-up demand are pushing sales volumes back up near historic highs, and reduced cost structures mean profitability is up too.
- When planning large projects, managers should base their forecasts for costs and timelines not on their own optimism, but on statistical data from previous ventures.
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