For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
Welcome to strategy+business. Here’s what’s new.
- A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
- An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
- Thought LeadersA consummate humanist and pioneer of management thought leadership has passed away.
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