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s+b Blogs

Thursday, February 6
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
Wednesday, February 5
According to the authors of The Decoded Company, it’s time to know your employees better than your customers.
Tuesday, February 4
The country’s economic future seems to hinge on the answer, but innovation might not be the best objective right now.
Monday, February 3
It doesn’t matter what you do with your business if you don’t know why you do it.
Friday, January 31
Companies must make the hard choice to fire “toxic” employees who don’t fit in with their culture, but that’s easier in principle than in practice.
Thursday, January 30
Why a popular approach to growth may put your company’s health at risk.
Thursday, January 30
Hostile acquisitions may be largely a thing of the past, as they’ve been replaced with gentler—and more effective—M&A strategies.
Wednesday, January 29
Steve Yastrow says improvisation is a far more effective sales tool than the hackneyed pitch—but there are limitations.
Tuesday, January 28
The new Fed chief’s appointment is a sweet victory for Fed insiders and fans of the dismal science—at least for now.
Monday, January 27
Relative morality is usually considered a bad thing—except if it gets results.

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