Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
- An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
- Thought LeadersA consummate humanist and pioneer of management thought leadership has passed away.
- Journalists Katty Kay and Claire Shipman explain why self-doubt hurts the career paths of women.
- Executives better serve their companies when they act as co-creators, rather than solo artists.
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