A new history of con artists finds that both scams and legitimate marketing appeal to the same set of human instincts.
Welcome to strategy+business. Here’s what’s new.
- With few businesses prepared for Industry 4.0, it’s time to hone your strategy for emerging technology.
- Five principles from high-reliability organizing can help you avoid a downward spiral.
- Don’t underestimate the power of choosing a unique definition of the customers your company will serve.
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