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Free Chapter Downloads

Please provide the following information and click the “Get Downloads” button in order to receive chapters from the book. You will receive an e-mail shortly with a clickable link to the download page.

You will be able to download the following chapters:

  • Introduction: Understanding the Moment
    by Rich Kauffeld, Edward Landry, and Tom Casey
  • Rebuilding Lego, Brick by Brick
    by Keith Oliver, Edouard Samakh, Peter Heckmann, and Georgina Grenon
  • Partners at the Point of Sale
    by Rich Kauffeld, Johan Sauer, and Sara Bergson

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