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Ad Rates & Specs

Click here to download the strategy+business Media Kit in PDF format.

Advertising Director
Judith Russo
strategy+business
101 Park Avenue, 18th Floor
New York, NY 10178
Telephone: (212) 551-6250
Fax: (212) 551-6101
E-mail: [email protected]


Advertising Rates

There is no added charge for bleed. Only full-page and spread ads can have bleed; fractional bleed ads are not available.


 

Advertising Sizes


 

Guidelines For Advertisements

strategy+business is printed computer-to-plate (CTP) and prefers digital ad files. Acceptable file formats are PDF/X-1a and press-ready PDF. PDFs generated from Acrobat Distiller should be made with settings based on the "PDFX1a" or "Press Quality" job options. Set up crop marks outside of bleed area. All trapping should be done by the advertiser. Native application files (QuarkXPress 3.3+, Adobe InDesign 2.0+, Adobe Illustrator 8.0+) are not encouraged, but will also be accepted. Make sure that images are CMYK and at least 300 dpi. Supply all fonts, including those in placed or embedded graphics. The density of ink coverage should be no greater than 300% for all four-color advertisements. Where a large solid or very dark neutral or black background is to be reproduced, the undercolor should be reduced so that the density does not exceed 300%. All digital files must be submitted with a contract proof of the file being sent.
Advertising disks will be returned upon request.
All material remaining after 12 months will be destroyed.


Acceptable File Format:

We accept only digital files in the PDF/X-1a format. The PDF/X-1a must be made from a PostScript file with all fonts and highresolution images embedded (but also supply all fonts with the submission).
For information on creating PDF/X files, go to www.adobe.com.
Ensure that all elements are a minumum of 300 dpi and 100% in size.
The color space must be CMYK or Grayscale.
Do not submit files in RGB.
Please include position marks including 1/4" (6 mm) bleed and trim.


Acceptable Proofs:

To ensure the highest quality of print reproduction, we ask that all digital files be accompanied by a SWOP-certified proof that represents the final file at 100%. In the absence of a SWOP-certified proof, the color reproduction of the ad will be based on industry standard best practices to achieve color as accurate as possible from the supplied digital file. You may request that strategy+business pull a proof for you at a production charge that will be applied to your invoice. strategy+business will not accept responsibility for a digital ad's content or color if a digital proof is not supplied.


Acceptable Transmission Methods:

FTP
Submissions via FTP are preferred. A FTP client such as Fetch www.fetchsoftworks.com will be needed if using our account:
Host: ftp.optopark.com
Username: strategy1
Password: Guest_login


For Windows® users:

SmartFTP (Secure FTP users: when creating a new profile, select the "SFTP over SSH" option)
FileZilla (Secure FTP users: when creating a new profile, select the "SFTP - SSH File Transfer Protocol" option)


For Mac intosh® users:

Fetch (Secure FTP users: when creating a new profile, select the "SFTP" option)


File Transfer Site

Submissions via file transfer sites such as www.yousendit.com are also accepted. Please follow up with an email to Judy Russo / Kira Csakany ([email protected]) to confirm receipt of the ad.


Mail:

Opto Design
Attn: John Klotnia / Kira Csakany
153 West 27th Street, Suite 1201
New York, New York 10001
Telephone: (212) 254 4470
Fax: (212) 254 5266
Email: [email protected]

 

Deadlines 2014


 

Insertion Orders

Send insertion orders to:

Advertising Director
Judith Russo
strategy+business
101 Park Avenue, 18th Floor
New York, NY 10178
Telephone: (212) 551-6250
Fax: (212) 551-6101
E-mail: [email protected]

NOTE: Receipt of your insertion order indicates your acceptance of our requirements shown on the following Copy and Contract Regulations.

There is no added charge for bleed. Bleed only available for full-page ads and spreads; fractional bleed ads not available.

All rates are gross.

 

Copy and Contract Regulations

 All advertisements are accepted and published by the Publisher entirely on the representation that the advertiser’s agency and/or the advertiser is properly authorized to publish the entire contents and subject matter. In consideration of the publication of advertisements, the advertisers and the agency agree, jointly and severally, to indemnify and hold the publisher harmless from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits based on the contents (including illustrations) or subject matter of such publication.

The Publisher reserves the right to cancel any advertising time prior to the date of publication, with or without notice to the agency and/or the advertiser. The Publisher is not liable for failure to publish or circulate any part of any issue(s) because of acts of God, strikes, work stoppages, national emergencies or other circumstances beyond the control of the Publisher of the publication. The Publisher reserves the right to reject any advertisement, with or without cause. The Publisher reserves the rights to add the word “Advertisement” at the top of any page that, in the Publisher’s judgment, too closely resembles editorial content of the publication.

All advertising contract position clauses are treated as requests. The Publisher cannot guarantee fixed positioning of any advertising, regardless of the terms of the contract. No advertisement can be absolutely guaranteed placement facing the editorial content of the publication. The Publisher may revise his publication’s published rates at any time, provided that no increase in rates will apply to advertising where the closing date precedes the announcement of increased rates. The Publisher is not responsible for errors in key numbers. The Publisher will not be bound by any terms or conditions on order blanks when such conditions conflict with the conditions of the rate card.

Cancellations or changes will not be accepted after the closing dates for insertion orders. Cancellations of any portion of a contract nullifies ad rates and any position for the remainder of the contract. However, short rates will be applied only if the governing contact is not fulfilled. Advertisers will be rebated if, within a twelve (12) month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. This rebate many, at the advertiser’s option, be applied as a credit toward future advertising.

Invoices are rendered on the 15th day of the month of issue and are due withing thirty (30) days from the date of invoice.

Commission to qualified agencies is 15% of gross.