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Technology Archive

October 11, 2002

E-Marketplace Survival Strategies

Business model innovation is overrated. Customizing conventional services online offers the surer path.
July 17, 2002

CEO vs. CIO: Can This Marriage Be Saved?

Improving organization and communication will help chief executives and chief technologists form a more perfect — and profitable — union.
July 17, 2002

The Internet as Integrator — Fast Brand Building in Slow-Growth Markets

To link and augment marketing communications programs, spin the Web around them.
April 10, 2002

Lawrence Lessig: The Thought Leader Interview

The Stanford University law professor and cyberadvocate redefines the parameters of the Internet.
April 9, 2002

The Co-Creation Connection

Companies spent the 20th century managing efficiencies. They must spend the 21st century managing experiences.