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Technology Archive

October 1, 1999

Tailored Marketing on the Internet: Does It Really Capture Customers?

Forget all the hype about "tailored marketing" on the Internet. The Web is just as likely to drive a wedge between retailers and their customers as it is to bring them closer.
July 1, 1999

The Truth about Internet Business Models

In the end, an e-business is just another business.
April 1, 1999

Making ERP Succeed: Turning Fear into Promise

No one ever said enterprise resource planning was easy. Here's how to make it work - on time and under budget.
April 1, 1999

Corporate Strategy in a Digital Age

Is the Internet really revolutionizing the business world? The answer is yes, in at least seven ways.
April 1, 1999

Branding.com: How Bricks-and-Mortar Companies Can Make it on Internet

How do you turn your real-estate investments into a thriving Web storefront? Make sure you have a strategic approach to reaching your customers.
April 1, 1999

"Enterprise.com: Market Leadership in the Information Age," by Jeffrey Papows, Ph.D.

Enterprise.com: Market Leadership in the Information Age by Jeffrey P. Papows, Ph.D. (256 pages, Perseus Books, 1999)
January 1, 1999

The C.E.O.'s Information Technology Challenge: Creating True Value

Information technology has emerged as a key component of competitive advantage.
January 1, 1999

The Battle for Your Attention

What entertainment companies must do to profitably capture audiences.