October 1, 2001
Business-to-business e-commerce is fraught with peril for buyers and sellers alike. An exclusive survey of 1,800 e-Marketplaces shows what it takes to win.
October 1, 2001
Occasion-based segmentation online is the travel industry’s ticket to success.
October 1, 2001
Election reform in the U.S. is the ultimate change-management project. One principle must guide it: Treat voters like customers.
October 1, 2001
Of Bits and Books and the New Economy
July 1, 2001
Cisco. Sony. Palm. Contract manufacturers gave OEMs more supply chain headaches than solutions. What went wrong. What needs to be done.
July 1, 2001
E-tail intermediaries may do what Kozmo and Webvan could not.
July 1, 2001
Corporate training doesn't have to be dull. Game-based learning lets you play your way to smarter business.
July 1, 2001
The Harvard strategy guru errs when he says partnerships erode competitive advantage, the author contends. Instead, they are now central to business success.
July 1, 2001
Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called “occasionalization.”
April 1, 2001
The solution to more efficient supply networks lies not with “frictionless” technologies, but with shared objectives and insights across the extended enterprise. Call it “Federated Planning.”
April 1, 2001
Advertising click-through rates have plunged below 1 percent on Internet portals. That means marketers must banish the banner, and brandish the brand.
April 1, 2001
For the pioneering U.K. startup, clicks without bricks and building share without care led to a first-mover disadvantage.
April 1, 2001
Internet auctions create losers as well as winners. Game theory shows companies how to improve their chances.
January 1, 2001
Creating value is just the beginning. To make money from innovation, you must drive your industry's evolution — even before the industry exists.
January 1, 2001
Best Buy Co. Inc.,
Executive Vice President, Marketing
January 1, 2001
Cisneros Groups of Companies,
Chairman and CEO
January 1, 2001
Once considered the domain of tacticians, operations now resides at the forefront of business strategy. Consider the saga of Web-based delivery services.
January 1, 2001
Once the preserve of Silicon Valley, Internet incubators are now rapidly expanding in Europe. The question: Will they survive?
January 1, 2001
To grow a new fiber-optics business at Internet speed, the Canadian giant gave up manufacturing and turned its vendors into strategic partners.