Upcoming Webinars Webinar Archive   U P C O M I N G     W E B I N A R S : Always On: Advertising, Marketing, and Media in an Era of Consumer Control with Christopher Vollmer May 8, 2008 We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future. About the Webinar/Register >>   R E C E N T     W E B I N A R S : The Customer Connection: Insight from the Booz Allen Hamilton Global Innovation 1000 with Barry Jaruzelski December 13, 2007 The Global Innovation 1000, Booz Allen Hamilton’s annual study of the world’s largest corporate R&D spenders, continues to be the most comprehensive effort to assess the influence of R&D on corporate performance. Booz Allen experts will discuss this year’s findings, including trends in R&D spending across industries and geographies. From their research into the link between innovation strategy and corporate performance, they have identified two key performance differentiators: customer focus and alignment of corporate and innovation strategies. They’ve also determined the three most prevalent innovation strategies and the implications each has on capability building.… About the Webinar/Download Materials >>   Personal Ethics in the Corporate World with Elizabeth Doty October 25, 2007 In today’s high-pressure work environment, it is not unusual for conflicts to arise between our values as individuals and the compromises that we must make for our organizations. Overcoming these challenges may mean taking a broader view of our work and focusing less on traditional notions of “winning.” Such efforts are worthwhile: The corporate world can be the best vantage point from which to pursue and achieve larger goals, such as unlocking human potential or improving society. Here’s how to “deal with the devil” — to confront the moral tensions inherent in corporate life and come out with our ethics intact.… About the Webinar/Download Materials >>   The New Strategic Marketer with Andrew Tipping and Ed Landry September 13, 2007 More and more, marketing organizations are being asked to fulfill a far more significant role for the rest of the enterprise. Indeed, a number of CMOs have flourished in their capacity as “Growth Champions,” a term we use to describe marketing’s engagement in leading companies to expand their reach in the consumer or business-to-business marketplace. And, as successful leaders, the CMOs have also demonstrated their ability to establish an environment that encourages every member of the marketing team to thrive: After all, not only do followers need great leaders, but great leaders need great followers. Based on revealing interviews that Booz Allen and the ANA conducted with marketing leaders at household-name companies, our experts offer insights into this new marketing role and how to make it work.… About the Webinar/Download Materials >>   The Era of the Inclusive CEO with Chuck Lucier and Steve Wheeler August 16, 2007 Booz Allen Hamilton’s sixth annual CEO Succession Study reveals that turnover among chief executives has leveled off and that they now operate in a world of more active investors and involved boards. To survive in this “new normal,” CEOs must pay attention to all of their constituents.… About the Webinar/Download Materials >>   Optimizing Overhead to Promote Growth with Vinay Couto and Frank Galioto July 31, 2007 Great companies are always looking for ways to cut costs — in finance, HR, IT, and other general and administrative services. But stringent cost management is counterproductive when it shortchanges your ability to grow or hamstrings your best people. The answer lies in optimizing overhead: designing services from the market back, using IT more effectively, and looking beyond conventional approaches and geographical borders for solutions.… About the Webinar/Download Materials >> Click here to view all past strategy business Webinars