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W E B I N A R A R C H I V E :
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control
with Christopher Vollmer
May 8, 2008
We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
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The Customer Connection: Insight from the Booz Allen Hamilton Global Innovation 1000
with Barry Jaruzelski
December 13, 2007
The Global Innovation 1000, Booz Allen Hamilton’s annual study of the world’s largest corporate R&D spenders, continues to be the most comprehensive effort to assess the influence of R&D on corporate performance. Booz Allen experts will discuss this year’s findings, including trends in R&D spending across industries and geographies. From their research into the link between innovation strategy and corporate performance, they have identified two key performance differentiators: customer focus and alignment of corporate and innovation strategies. They’ve also determined the three most prevalent innovation strategies and the implications each has on capability building.
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Personal Ethics in the Corporate World
with Elizabeth Doty
October 25, 2007
In today’s high-pressure work environment, it is not unusual for conflicts to arise between our values as individuals and the compromises that we must make for our organizations. Overcoming these challenges may mean taking a broader view of our work and focusing less on traditional notions of “winning.” Such efforts are worthwhile: The corporate world can be the best vantage point from which to pursue and achieve larger goals, such as unlocking human potential or improving society. Here’s how to “deal with the devil” — to confront the moral tensions inherent in corporate life and come out with our ethics intact.
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The New Strategic Marketer
with Andrew Tipping and Ed Landry
September 13, 2007
More and more, marketing organizations are being asked to fulfill a far more significant role for the rest of the enterprise. Indeed, a number of CMOs have flourished in their capacity as “Growth Champions,” a term we use to describe marketing’s engagement in leading companies to expand their reach in the consumer or business-to-business marketplace. And, as successful leaders, the CMOs have also demonstrated their ability to establish an environment that encourages every member of the marketing team to thrive: After all, not only do followers need great leaders, but great leaders need great followers. Based on revealing interviews that Booz Allen and the ANA conducted with marketing leaders at household-name companies, our experts offer insights into this new marketing role and how to make it work.
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The Era of the Inclusive CEO
with Chuck Lucier and Steve Wheeler
August 16, 2007
Booz Allen Hamilton’s sixth annual CEO Succession Study reveals that turnover among chief executives has leveled off and that they now operate in a world of more active investors and involved boards. To survive in this “new normal,” CEOs must pay attention to all of their constituents.
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Optimizing Overhead to Promote Growth
with Vinay Couto and Frank Galioto
July 31, 2007
Great companies are always looking for ways to cut costs — in finance, HR, IT, and other general and administrative services. But stringent cost management is counterproductive when it shortchanges your ability to grow or hamstrings your best people. The answer lies in optimizing overhead: designing services from the market back, using IT more effectively, and looking beyond conventional approaches and geographical borders for solutions.
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Innovators without Borders
with Kevin Dehoff and Vikas Sehgal
July 17, 2007
It has long been common wisdom that smart companies don’t outsource the core operations that define them and set them apart from the competition. But that is starting to change as companies contract out elements of their engineering, design, and research and development. Innovation is going global, with pockets of technology and engineering expertise springing up for rent in Asia, Eastern Europe, even Africa. Smart companies are dramatically reconfiguring their processes and innovation footprint — the physical network of operations — to take advantage of that trend. Booz Allen Hamilton’s experts weigh in on the new rules of global innovation.
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When Suck-Ups Attack
with Marshall Goldsmith
July 10, 2007
No one likes sycophants, yet every workplace has its share of them. Why? Because leaders unwittingly send out subtle signals that encourage subordinates to mute their criticisms and exaggerate their praise of the higher-ups—precisely the kind of behavior that can undermine an organization. Here’s how to make sure you’re not tacitly urging on the derriere-kissers in your workplace.
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Health Care’s Retail Solution
with Gary Ahlquist and Rick Edmunds
June 7, 2007
The time is finally ripe for a transformation of the global health-care industry from a wholesale into a true retail marketplace. New formats like “mini-clinics,” new modes of payment, and increased transparency may make the difference that legislators alone cannot. Our experts will share their vision of where healthcare is headed.
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