Illustration by Seymour Chwast

This online event took place on:
Wednesday, January 17, 2007
1:00 pm Eastern Standard Time

After years of overhype, the digital media revolution has gone mainstream. Procter & Gamble, DaimlerChrysler, and Unilever have joined. Christopher Vollmer, a Booz Allen Hamilton vice president, and Randall Rothenberg, president and CEO of Interactive Advertising Bureau and former senior director of intellectual capital at Booz Allen, provide a field guide for marketers, media companies, and senior executives.

Panelists:
Christopher Vollmer, a Booz Allen Hamilton vice president, and Randall Rothenberg, president and CEO of Interactive Advertising Bureau

Webinar Materials/Further Reading:

• Listen to a recording of the event
  (This Webinar uses the WebEx Player. A one-minute software download may occur when you click on the link.)
• View a PDF of the presentation slides
• The Future of Advertising Is Now
  By Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg
  Marketers take heed: After years of overhype, the digital revolution is finally mainstream.