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strategy and business

strategy+business (Second Quarter 2002)

Below is a full article list from this issue of strategy+business.

Security Grounds the CEO Agenda
by Mark Gerencser and DeAnne Aguirre
A Bull Market in Market Research
by Ely Dahan
Information Is the Fuel for Automotive CRM
by Steven Wheeler
Who Profits from Brainpower?
by Russell W. Coff
Why Know-Who Trumps Know-How
by Sigvald J. Harryson
A six-step guide to the promotion of corporate entrepreneurship and the exploitation of innovation.
Marketing: Are You Really a Realist?
by Andrew Ehrenberg
Sustained growth, brand differentiation, and persuasive advertising are romantic fantasies. It’s time for marketers to set achievable goals.
Core Group Therapy
by Art Kleiner
In every company, an insider set of managers influences decision making. In some cases, that’s healthy, in others (witness Enron), it’s a nightmare.
The Four Phases of Continuous Sourcing
by Hugh Baker and Tim Laseter
Purchasing can deliver ongoing benefits, but only if it cycles through a series of linked disciplines.
From Solutions to Symbiosis: Blending with Your Customers
by Deven Sharma, Chuck Lucier, and Richard Molloy
It’s not enough to know your customers. You have to integrate them into your company.
The Co-Creation Connection
by C.K. Prahalad and Venkatram Ramaswamy
Companies spent the 20th century managing efficiencies. They must spend the 21st century managing experiences.
Reinventing Scale: How to Escape the Size Trap
by Alex Kandybin, Martin Kihn, and Cesare R. Mainardi
Value chain mapping can find hidden value in even the oldest industries.
Zealot Profile: Linda Clark-Santos
by Michael Ryan
Washington Mutual Inc. Senior Vice President, Talent Acquisition & Organizational Capability
Yellow-Light Leadership: How the World’s Best Companies Manage Uncertainty
by Bruce A. Pasternack and James O’Toole
The recession has moved the most advanced CEOs beyond "the vision thing."
Professor Chandler’s Revolution
by Art Kleiner
To the world’s most renowned business historian, what you know is more important than what you do.
Lawrence Lessig: The Thought Leader Interview
by Lawrence M. Fisher
The Stanford University law professor and cyberadvocate redefines the parameters of the Internet.
Once Upon a Time
by Bill Birchard
When a meeting of the minds isn’t enough, try a meeting of the emotions: Tell a story.
Recent Studies
by Des Dearlove and Stuart Crainer
On university high-tech spin-offs, outsourcing strategy, measuring intellectual capital, and other topics of interest.
The Full Rumsfeld
by Bruce Feirstein


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