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strategy and business

strategy+business (First Quarter 2002)

Below is a full article list from this issue of strategy+business.

Balance-Sheet Fix: No Orphaned Orders
by Ed Frey, Steve Nied, and Barry Jaruzelski
The Talent War Is a Losing Battle
by Jeffrey Pfeffer
Why Bricks Dominate the Clicks
by Jeffrey Rothfeder
Capturing Value in the Wireless Enterprise Market
by Carolina Junqueira, Sajai Krishnan, and Gregor Harter
What Are the Measures That Matter?
by Art Kleiner
A 10-year debate between two feuding gurus sheds some light on a vexing business question.
Marketing and Operations: Can This Marriage Be Saved?
by Tim Laseter, Alex Kandybin, and Pat Houston
Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.
Reality Programming for MBAs
by Henry Mintzberg and Jonathan R. Gosling
Practically speaking, it’s time to rethink core concepts of management education.
Security and Strategy in the Age of Discontinuity: A Management Framework for the Post-9/11 World
by Ralph W. Shrader and Mike McConnell
In securing people, business, and networks, senior executives will find both safety and opportunity.
From New Economy to Siege Economy: Globalization, Foreign Policy, and the CEO Agenda
by Jeffrey E. Garten
The old order of multinational business has disappeared. Today, companies must discover a different way to work with government.
The Fortune at the Bottom of the Pyramid
by C.K. Prahalad and Stuart L. Hart
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
Profits and Perils in China, Inc.
by Kenichi Ohmae
The world’s most populous nation has become a capitalist’s paradise, supplanting Asia’s “tiger economies” — and soon, perhaps, the West.
Zealot Profile: Daniel A. Carp
by Michael Ryan
Eastman Kodak Company Chairman and CEO
The Human(e) Factor: Nurturing a Leadership Culture
by Rolf W. Habbel
Managing means more than barking orders. Personality, even charisma, is an important part of the leadership skill set. So are compassion, sensitivity, benevolence, and kindness.
Welcome to Tesco, Your Glocal Superstore
by Victoria Griffith
How the U.K. retailer won over the world, one market at a time.
W. Chan Kim and Renée Mauborgne: The Thought Leader Interview
by Stuart Crainer
INSEAD’s strategy scholars parse the line between value and innovation.
Straight from the Brain
by David K. Hurst
Jack Welch’s autobiography has plenty of emotion. For introspection, however, consider the new books by Boyle, Coyle, and Tedlow.
Recent Studies
by Martin Morse Wooster
On brand segmentation, oil prices, antitrust policy, and other topics of interest.
The Son Also Rises
by Bruce Feirstein


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