|Who Is Your Next Customer?
by Jairo Senise
Strategies for targeting potential consumers in foreign markets.
|The Statecraft of Business
by Sven Behrendt
How the frameworks of international relations can improve the debate about corporate strategy and globalization.
|How to Be a Demographic Realist
by Lord Andrew Turnbull
To prepare for the implications of aging populations, individuals, organizations, and society as a whole must confront assumptions that are no longer valid.
|Paving the Silk Road
by Fadi Majdalani, Ulrich Kögler, and Simon Kuge
A hybrid solution for sea and air transport addresses the changing nature of global shipping.
|See for Yourself
by Tim Laseter and Larry Laseter
Firsthand observation on the front lines can offer the critical insights that make for inspired — and inspiring — leadership.
|My Unfashionable Legacy
by Ralph Sink
Participative management has proven its remarkable capabilities again and again. So why is it passing into obscurity?
|Exercising Common Sense
by Gary Neilson and Jack McGrath
A 10-point checklist can help leaders of large-scale transformation put their wisdom into practice.
|Context and Complexity
by Edward Tse
Success in China requires a flexible approach for a diverse market.
|Partners at the Point of Sale
by Rich Kauffeld, Johan Sauer, and Sara Bergson
With “shelf-centered collaboration,” manufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer.
|Rebuilding Lego, Brick by Brick
by Keith Oliver, Edouard Samakh, and Peter Heckmann
How a supply chain transformation helped put the beloved toymaker back together again.
|The Science of Subtle Signals
by Mark Buchanan
By analyzing overlooked behavioral cues, researchers are creating a new understanding of organizational effectiveness.
|The New Complete Marketer
by Gregor Harter, Edward Landry, and Andrew Tipping
How the most successful CMOs are teaching management to drive growth.
|When There Is No Cavalry
by Douglas Himberger, David Sulek, and Stephen Krill Jr.
No single authority can prepare for or respond to major disasters as effectively as a megacommunity can.
|The Thought Leader Interview: Anne-Marie Slaughter
by Art Kleiner
The dean of Princeton’s Woodrow Wilson School shows how networks are fundamentally changing the nature of government.
|The Productivity Promisers
by Tom Ehrenfeld
Plenty of motivational coaches pledge to boost your efficiency. These are the few who really deliver.
|Books in Brief
by David K. Hurst
High-tech entrepreneurial experience, hidden assets, analytical sophistication, and China’s global ambitions.
by Des Dearlove and Stuart Crainer
On the culture of spin-offs, Ken Lay’s calendar, the synergies of digital retail, and the case against microcredit.
|Something in the Air Tonight
by Bruce Feirstein