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strategy and business

s+b Blogs - Marketing, Media & Sales (2013)

Below is a full article list from this issue of strategy+business.

Best of Multimedia: Social Media’s Impact on the Arab Spring, Wall Street, and Outer Space
by Charity Delich
This visual snapshot shows social media’s central role in communication from 2008‒13.
“Little Data” Matters, Too
by David Meer
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.
Big Data: Lessons from Earlier Revolutions
by David Meer
What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.
Big Data Pressure and the Publicis-Omnicom Merger
by David Meer
Ad agencies should stay focused on what they do best—generating the next big idea.
Welcome to the Nate Silver Business Model
by Paul Michelman
ESPN’s new formula for personal presence could show individuals and companies how to build brands that complement each other.
The Hidden Structure of a Tweet
by David Meer
A closer look reveals that some unstructured data lends itself to insightful analysis.
When Good Celebrity Endorsers Go Bad, Markets Get Angry (But Not for Long)
by Matt Palmquist
What’s the right move when your famous pitchperson takes a public beating?
What Is “Big Data,” Anyway?
by David Meer
A crucial first step in applying analytics is to decode the jargon.


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