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strategy and business

s+b Blogs - Consumer Products (2014)

Below is a full article list from this issue of strategy+business.

What’s Your Platform, Baby?
by Eric J. McNulty
The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
Getting Value Propositions Right, with Data and Analytics
by David Meer
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
Best of Multimedia: Bitcoin’s Turbulent History
by Charity Delich
An interactive look at the highs and lows surrounding the controversial digital currency.


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