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strategy and business

s+b Blogs - Consumer Products (2015)

Below is a full article list from this issue of strategy+business.

The Power of Click-to-Call
by Shellie Karabell
The fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale.
Best of Multimedia: The Uncertain Appeal of Wearables
by Charity Delich
This infographic provides a snapshot of the emerging wearable technology market.
Lego’s Serious Play
by Mikkel Rasmussen
The toy company thrives by understanding the deep dynamics of how consumers have fun.


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