Best Business Books 2008: s+b’s Top Shelf
Strategy |
Life Stories |
Marketing |
Rhetoric |
Innovation |
Globalization |
Human Capital |
Capitalism and Community |
Management |
Miscellany |
Strategy |
Life Stories |
Marketing |
Rhetoric |
Innovation |
Globalization |
Human Capital |
Capitalism and Community |
Management |
Miscellany |
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.