Spring 2010 / Issue 58 (originally published by Booz & Company)

Data Points: Why Shoppers Switch

A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.

The business insights you need to succeed. Get s+b’s best ideas delivered to your inbox twice a week.
Strategy& insights
What happens after a legendary chief executive departs? Find out in a new analysis of CEO succession at the world’s 2,500 largest public companies.

Get the strategy+business newsletter delivered to your inbox