strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing
(originally published by Booz & Company)

Joachim Reinboth

Jeffrey Rothfeder is the former editor-in-chief at International Business Times and national news editor at Bloomberg News. He is the author of eight books, including Driving Honda: Inside the World’s Most Innovative Car Company (Portfolio, 2014).

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Joachim Reinboth