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(originally published by Booz & Company)

Rebranding Strategy: Why Traditional Strategy Planning Needs a Makeover

Harvard Business School professor Cynthia Montgomery speaks with Booz & Company partner Ken Favaro about why strategy needs to be reimagined, and how a leader can help define what a business is and why it matters.

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THE STRATEGY+BUSINESS COLLECTION: THE EXECUTIVE GUIDE TO STRATEGY

The Executive Guide to Strategy Get “The Executive Guide to Strategy,” a compendium featuring our best thinking on creating and implementing the right strategy for your organization—with insights from top leaders including Capable Strategist author Ken Favaro, HBS Professor Cynthia Montgomery, strategy expert Ram Charan, and Kellogg School’s Mohanbir Sawhney.
 

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