How to Find Creative Solutions? Struggle a Little Longer
Kellogg’s Loran Nordgren says the key to unlocking unconscious thought is being motivated to find answers.
Related articles:
More videos:
Thought Leader Interview: Loran Nordgren
In the first part of this four-part video series, Loran Nordgren, an associate professor at Northwestern University Kellogg School of Management, tells Amy D'Onofrio, enterprise practice coordinator at Booz & Company, that taking a break and distracting the mind can lead to higher-quality decision making.In Conversation: Loran Nordgren on How to Encourage Innovation
In the second part of this "In Conversation" video series, Kellogg's Loran Nordgren talks about how tapping into the unconscious can spark creativity and innovation in the corporate world.In Conversation: How to Use Conscious and Unconscious Thought to Make Better Choices
In the third part of our In Conversation video series, Kellogg's Loran Nordgren argues that while conscious thought helps you identify available options, unconscious thought helps you figure out which choice is best.
Recommended stories
With presence of mind, you can free your brain to create flashes of insight.
To take advantage of employees’ innovative efforts, managers must first learn how to encourage and nurture them.
Leading for creativity isn’t about being an artistic free spirit — it’s about having the necessary skills to think in ways that get things done.
