(originally published by Booz & Company)

In Conversation: Eric Ries on How to Gain Competitive Advantage

Eric Ries talks about how the “build, measure, learn” principle can help companies innovate and get ahead. For more related insights, read "Why Eric Ries Likes Management."

Related articles:

More videos:

The business insights you need to succeed. Get s+b’s best ideas delivered to your inbox twice a week.
PwC Insights
Crossing the lines: How fintech is propelling Financial Services and Technology, Media, and Telecommunications firms out of their lanes.

Get the strategy+business newsletter delivered to your inbox