Benefiting from the Wisdom of Crowds
Title:
Harnessing Crowds: Mapping the Genome of Collective Intelligence
Authors:
Thomas W. Malone, Robert Laubacher, and Chrysanthos Dellarocas
Publisher:
MIT Sloan School of Business, Research Paper No. 4732-09
Date Published:
February 2009
By understanding the reasons people contribute to collaborative projects, companies can channel the wisdom of crowds and improve performance.